So I've bought my domain, what should my emails include?

[nrm]

Hey guys, i've bought my first domain name on godaddy, parked it up on sedo, found my potential buyers. Now i'm just wondering, what should i be saying in my email when informing these businesses that my domain is for sale?

This is all very exciting, i hope it sells lol

 

[bulkdomainz]

Try these threads :

http://www.namepros.com/domain-newbies/755560-emailing-endusers.html

http://www.namepros.com/domain-name-discussion/68798-how-to-find-potential-end-users.html

 

[nrm]

Try these threads :

ah excellent, thanks got your help.

I just sent off my first 15 emails. Now i just sit and cross my fingers right?

 

[dompro]

ah excellent, thanks got your help.

I just sent off my first 15 emails. Now i just sit and cross my fingers right?

it depends how much you think these business might need your name, 15 emails are likely not enough to get any response

 

[nrm]

it depends how much you think these business might need your name, 15 emails are likely not enough to get any response

i see.. how many potential end users should i be pitching to? i think i may have gone wrong with this first one. it's "smallareaname"houses.com but perhaps the area is too small. I've emailed every real estate and lettings agency in that town.
If they dont want it im stuffed lol

 

[ecalc]

... what should i be saying in my email when informing these businesses that my domain is for sale?

I'll leave the sales pitch advice to other NP users who practice end user outreach. My comments:
1) In cold call deals the contacted party generally has the upper hand.
2) Time is irreplaceable. Factor the time you spend hunting prospects and writing sales copy into the cost of domain(s). Your profit and loss statement will tell you if your time was well spent.
3) Unsolicited commercial email is a plague on humanity. Keep out of reach of the long arm of the law. Comply with the CAN-SPAM Act. It applies to all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000. CAN-SPAM’s main requirements:

. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

source: http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business/

 

[dompro]

i see.. how many potential end users should i be pitching to? i think i may have gone wrong with this first one. it's "smallareaname"houses.com but perhaps the area is too small. I've emailed every real estate and lettings agency in that town.
If they dont want it im stuffed lol

well for example if you pitch your .com to the owners of the same .net or .org, those are good leads. Or if you pitch your domain to the owner of the same names with hyphens - the same things.

For all other "cold calling" ones that are more like "I thought you might be interested in this name 'cause you own the name in the similar niche" - that would require many more emails sent to get any lead.

 

[Kate]

well for example if you pitch your .com to the owners of the same .net or .org, those are good leads. Or if you pitch your domain to the owner of the same names with hyphens - the same things.

Exactly. But avoid TM domains. You must avoid being in the position of selling a TM holder their own TM in another extension.

When sending E-mails, also be prepared to hear harsh words back from the recipients. Sometimes they will tell you to get a job (or a life), or curse you for 'squatting' on their brand/TM regardless of whether that is actually true.