Quite a nice name for a brand actually. Shame it's not ".com" as the poker marketeers aim global. If you get lucky and someone thinks of that brand name and wants it, then maybe low $xxx, but otherwise it's gonna be hard. Problem with poker affiliation is that you need big traffic to make good money, so most poker affiliates look for established sites with lots of targetted traffic. They'll pay more for that, but otherwise it's very hard to get established in a saturated market. So low $xx at best IMO.