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Dan

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When people post their AdSense stats, they normally cross/scribble out the CTR and eCPM. When I ask why, they tell me it's illegal (against their TOS) to show those things.

The thing I don't get is- both are easily calculated.

CTR = impressions / clicks.
eCPM = earnings / (impressions / 1000)

My question: what's the point of those needing to be crossed out?
 
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AfternicAfternic
i guess it could be cuz not everyone knows that or thinks of doing that or something lol
 
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not supposed to show the number of clicks either.
 
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That would make it so you couldn't find the price per click or CTR, but eCPM could still be figured out..

Is there an official reason why?
 
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