.com Shoes.com Sold for $9 Million to Wal-Mart Stores, Inc.

[News]

NEW YORK, NY – According to domain name industry news publication DNJournal.com, Wal-Mart Stores, Inc., owned subsidiary ShoeBuy, has acquired the Internet domain name Shoes.com in a $9,000,000.00 transaction which included the domain name from a bankruptcy of now defunct operator “Shoes.com Technologies”.

According to the proceedings documentation, the domain name Shoes.com received 25 million visitors in 2016. It also appears that within this same transaction, identified as “Parcel 2” Wal-Mart Stores, Inc., acquired information, domain names, social media accounts and potentially any available historic sales data for up to 900,000 previous customer transactions, so this sale is not just a domain, but other intellectual property of the previous operators.

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Related:

• SHOES.com - Walmart's ShoeBuy Purchases Exact-Match Domain

 

[Casey L]

Walmart, although a bit late, is trying to rival Amazon as an online marketplace. They've been offering discounts to buyers who order online and pick up at the store to eliminate the high cost of shipping directly to homes. A very cool look into a growing ecommerce effort

 

[ShenleyAvenue]

seems like a nice fit