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One of our buy-side clients is in the news after upgrading their domain and raising a chunk of money:
https://techcrunch.com/2017/04/05/s...m-and-raises-5m-for-event-shuttle-management/
In this article they talk a bit about why they rebranded:
http://betakit.com/sharethebus-rebrands-to-bus-com-raises-6-5-million-series-a/
They found their original name too confining and that's why they went for the more general Bus.com.
Something to think about if you have a premium generic and are looking for potential end users.
https://techcrunch.com/2017/04/05/s...m-and-raises-5m-for-event-shuttle-management/
In this article they talk a bit about why they rebranded:
http://betakit.com/sharethebus-rebrands-to-bus-com-raises-6-5-million-series-a/
They found their original name too confining and that's why they went for the more general Bus.com.
Something to think about if you have a premium generic and are looking for potential end users.
