Although others might disagree with my comment:
The name is good, but strictly for an english based website. Why? Because IDNs are becoming huge in China, especially after the announcement that they are going to be using an IDN as the official olympic website. If you are focusing on a chinese market, it might not be the greatest domain, but for an english based audience I think the domain is GREAT!
mid xx - low xxx undeveloped to the right customer, possibly more. [domain is pretty long, but good!]