SEM and SEO

[abrilward]

What is Search Engine Marketing? What's the difference between SEM and SEO?

 

[RTB]

Just ask Wikipedia

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'

 

[bellfox]

Search Engine Marketing: SEM relates to the purchase of AdWords (or other online marketing media like banner ads). Search engine marketing is very controllable. You decide what you want to spend, which words or phrases you want to purchase, and exactly which page you want your ad to link to.Search Engine Optimization: SEO relates to the examination of a website to find any technical barriers that might be preventing a search engine from accessing a website's content, and then identifying the most relevant site content and improving significant elements (primarily the page's browser title) in order to help the search engine index the content most effectively.

 

[shockie]

Search Engine Marketing: SEM relates to the purchase of AdWords (or other online marketing media like banner ads). Search engine marketing is very controllable. You decide what you want to spend, which words or phrases you want to purchase, and exactly which page you want your ad to link to.Search Engine Optimization: SEO relates to the examination of a website to find any technical barriers that might be preventing a search engine from accessing a website's content, and then identifying the most relevant site content and improving significant elements (primarily the page's browser title) in order to help the search engine index the content most effectively.

sem is more than just adwords...

 

[edesimusic]

SEM is paying money to get your site ranked and SEO is working yourself to get top rank for your site

 

[MarketingTide]

SEM is Search Engine Marketing, SEO is Search Engine Optimization.

Optimization, of course, includes things like link building, making on-page changes, etc. to "optimize" your ranking in the search engines.

So, SEO is definitely marketing and would fall under the category of SEM. But so would pay per click ads and other types of advertising/marketing in the search engines.

SEO is one of many SEM strategies. Does that make sense?

 

[subisa852]

I think SEO is part of SEM because search engine marketing is broader. It doesn't just deal with optimization techniques but branding, and basically getting your website "out there."

 

[andreyknure]

I would say that SEM (Search Engine Marketing) = SEO (Search Engine Optimization of a website) + PPC (pay-per-click) advertizing in search engines like Google Ad Words and others.

 

[andr69]

According to wikipedia, SEM is "Search engine marketing - promoting websites by increasing their visibility in search engine results", and SEO is "Search engine optimization, the process of improving ranking in search engine results". See the difference now? SEM is more common notion than SEO.

 

[mikesfreedom]

I think SEO is part of SEM because search engine marketing is broader. It doesn't just deal with optimization techniques but branding, and basically getting your website "out there."

I think so too. They go hand in hand.

 

[mikesfreedom]

I focus on getting traffic to my sites and not link building. I have sites for my prospects not for Google.

 

[Hafsoh]

I focus on getting traffic to my sites and not link building. I have sites for my prospects not for Google.

Yes you should make your sites for your visitors not for search engine however, building quality related link is a very good way of gaining genuine visitors both directly or through search engine.

 

[mikesfreedom]

Yeah I agree but I think that all falls into place if you're getting traffic to your site. Then work on SEO.

 

[dohc]

Search engine marketing refer to online business firm or product selling industries and Search engine optimization is the strategies which help the online business or website.

something like that...