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advice Selling strategy

NameSilo

claesj6

Established Member
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17
We were recently contacted by someone from Ename ("The #1 domain name marketplace in China"), asking for a client if we would like to sell a domain. At first the client's budget was $5,000. Now, after a few days and with no hard negotiations, their budget has gone up to $30,000. Me and my partners feel this domain name could be worth a lot more for the right buyer. We don't know who the buyer is, but one of the largest online companies in China has a brand/product that matches the .com domain name.

We think this might a real opportunity for us that we would like to explore. We don't have much experience when it comes to selling domains. The question is, what to we do next?
  1. Ask who the buyer is to be able to negotiate better?
  2. Set a high fixed price and see what they say?
  3. Start an auction and contact the companies we think might be interested in the domain name?
  4. Hire someone professional to negotiate the sale for us?
  5. Something else?
Any advice is welcome :)
 

LoveCatchyDomains

Established Member
Impact
465
If it is a physical product that they sell, there may be no issues even if they have a trademark.

Keep in mind, that you may want to act quickly, if you feel the price is a fair one for you.

There is a section for professional appraisals here on Namepros, and I wonder if it would be worth posting there to get an expert opinion. Or, since we have some real experts in the domaining world on this forum, maybe it would be worth paying one of them for a really informed perspective?
 

LoveCatchyDomains

Established Member
Impact
465
We were recently contacted by someone from Ename ("The #1 domain name marketplace in China"), asking for a client if we would like to sell a domain. At first the client's budget was $5,000. Now, after a few days and with no hard negotiations, their budget has gone up to $30,000.
Isn't it interesting that the budget went up almost six fold without significant negotiation? Are you sure that these folks are legitimate?
I've had the experience of receiving an email allegedly from a domain marketplace, claiming to be interested in purchasing it. When I called the marketplace to confirm, they indicated that this was not so. No such email was sent.
Don't be afraid to make certain it's a legit offer. And, maybe check online to see if there is some reason this company would be very eager to buy it now?
 

claesj6

Established Member
Impact
17
Isn't it interesting that the budget went up almost six fold without significant negotiation? Are you sure that these folks are legitimate?
I've had the experience of receiving an email allegedly from a domain marketplace, claiming to be interested in purchasing it. When I called the marketplace to confirm, they indicated that this was not so. No such email was sent.
Don't be afraid to make certain it's a legit offer. And, maybe check online to see if there is some reason this company would be very eager to buy it now?
Thanks, valid input.
 

LoveCatchyDomains

Established Member
Impact
465
ename is not the #1 domain name marketplace in China...
Excellent point. According to DomainNameWire.com in January 2020, Ename was the #4 registrar in China.

The top registrar in China was Alibaba Cloud, followed by Xin Net and West.cn.

Thanks for clarifying that.
 
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claesj6

Established Member
Impact
17
Excellent point. According to DomainNameWire.com in January 2020, Ename was the #4 registrar in China.

The top registrar in China was Alibaba Cloud, followed by Xin Net and West.cn.

Thanks for clarifying that.

To be clear, I wrote it within quotation marks. It's what ename.com claims themselves :)
 
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Kyle Tully

New Member
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0
Would it be considered unprofessional to start an online auction where I invite the current buyer and others that I think might be interested? And would it be fruitful?
Chances are you'll only have this single retail buyer bidding.

As you said, you've only received a single offer each year. What are the odds that suddenly a bunch of serious buyers are going to appear with more than $30k to throw around?

I would simply go back to them with your asking price and negotiate (or not) from there.
 

topdom

Top Contributor
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1,367
I was offered 5K , and then 40K+, by different people (and with time gap about 1-2 years, hold time over a decade), I accepted the second one.
My top sale happened this way. It was almost clear I wouldn't get a much higher price.
Every situation is different. There may be TM issues. I had a cctld I kept for more than a decade which I sold for 10K although it could get 1M (logically), but 10k sale was painful enough and I let it go. I'm paranoid about agents, but endusers don't deal with sellers directly, strangely. Can buyers prefer to pay more sometimes, because the person who handles the sale would get more money out of it, I think this is not impossible either. Can their lawyers offer 100 or UDRP, although their company would be willing to 100K: very possible. Sometimes, wording/mood of the response makes big difference, I suspect. You may need to stay cool, although you may feel warm.
 
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AEProgram

Top Contributor
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5,450
If you don't have experience with Chinese buyers hire an expert that does. In almost all cases people mess these sales up. There is a 95% possibility you already lost the sale by waiting.

Time is critical right now. Chinese buyers have incredible power to walk away and never think about a product again if they feel things are not going smooth. I hope you can still save the sale by stopping all games and responding with a clear buy it now price that has a deadline. Deadlines in Chinese culture is not a pressure technique, it is respected.
 

LoveCatchyDomains

Established Member
Impact
465
Another consideration, along with the above suggestions, would be to check the NameWorth valuation. Their retail value estimations might tend to be overly optimistic. However, if the 30K is their retail price estimate, that might give another thought to seriously considering that valuation.
Granted, that doesn't mean that you couldn't potentially get more, but it would perhaps give you a better sense of what might be fair.
 
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