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Search Engine Land says Keyword GTLD'S wont help SEO Rankings

Labeled as new gtlds in Domain Industry News, started by Robbie, Sep 16, 2020 at 11:17 AM

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  1. Robbie

    Robbie RobbiesBlog.com VIP ★★★★★★★★★★

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Sutruk

    Sutruk Established Member

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    Of course they won't help, why should they?
    As my understanding, Google looks for organic built and quality backlinks for positioning a site, with the only exceptions of "country-code top-level domain names (ccTLDs; for example, .vn for Vietnam) to be a strong signal that a site is intended for users in a certain country. Most ccTLDs will result in Google geotargeting the website."
     
  3. koolishman

    koolishman Upgraded Member Blue Account

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    .
     
    Last edited: Sep 16, 2020 at 11:50 AM
  4. pb

    pb Established Member ★★★★★★★★★★

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    "Keyword GTLD's wont help you rank better in Google according to Search Engine Land who has wrote that there is zero benefit to owning these."

    Sure, for someone whose trade is SEO, there is "zero benefit" in owning a good domain. But it's like living in an ugly house in a terrible neighbourhood because the interior is nice and cosy. People have different standards, but I think all the factors matter.


    Never mind, it's about new gTLDs, not about good domains.
     
    Last edited: Sep 16, 2020 at 12:09 PM
  5. Sutruk

    Sutruk Established Member

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    “No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an episode of AskGoogleWebmasters.
     
  6. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    https://www.google.com/amp/s/search...main-names-mean-google-rankings-seo-82468/amp

    So they rewrote the same message that Danny wrote in 2011, Danny Sullivan retired and his words can still be heard from Robbie today,

    Genuinely we do not know enough about Google’s algorithm to make statements like this, hence we have so called “expert opinions”

    However “Third World Media” would be billionaires if they knew the secret formula, everyone would be contacting them for SEO advice

    in 2011 they did not know the formula

    and in 2020 they still do not know ...

    That being said, no one does, the internet has been public to the average consumer for 20 years and the so called master gurus are still trying to guess the secret formula and this is why 95% of the SEO agencies that exist out there are scams

    I think we can all happily agree .com is the king extension as it is the most commercialized extension we have seen, but in 20 years the internet has become so crowded, over populated even, ICANN reported about 330M domains in circulation in 2016 ... good grief, try to register a single keyword domain, let alone a double keyword or a domain that you can actually monetize

    In the long run, the internet is growing and it’s okay to explore new space, do we not already apply the same concept to people moving to other countries, states, and cities, why is Elon Musk wanting to build settlements in space ? There is simply not enough room to have one extension in play and the only reason why people debate this, is because they believe that somehow or another a new extension undermines the value of TLDs,

    They could not be any more wrong, if anything; with the internet growing, TLDs have become more valuable, and anyone can see that ...

    Multiple markets in multiple countries have become developed for the sole purpose of one thing only, the concept of (.com only) ... why is that ? Because the lack of supply of the TLD .com is so tight, that the demand has gone through the roof and now we got greedy middle men and lying brokers doing everything that they can to keep this artificial market alive ... who buys chips and non chips again ? why do Chinese investors buy domains, better yet why does the CCP even care ? The idea of storing your money securely in some asset that appears casually is inviting, similar in a way to crypto or stocks ... Even more funny is the fact Chinese investors are influenced, they will offer peanuts for a non chip domain because the letters are no good ? And they only buy .com ? yet forgive me, I thought Alibaba is the number one portfolio holder of GTLDs ... hmmm, do they know something we don’t ?

    - Data collected by Sedo showed that currently 54 percent of all domain names with the new gTLD extensions are owned by the Chinese. As a result of the technology boom in China, due in part from the runaway success of the likes of Alibaba and Tencent, the number of domains purchased from within China rose 400% between 2013 and 2015 -

    They are billionaires after all ... why does Amazon and Google and Apple bid against each other at private auctions just to own certain extensions ? why did GMO in Japan pay $42M for the extension .shop ... why did shop.app sell for $200K to Shopify whose stock soared more then any other on the stock market this year ...

    I imagine in time more people will understand the above and the investment of “good domains” will become more apparent then just (.com only) in every post we see, here, and everywhere else “domain investors” lurk
     
    Last edited: Sep 16, 2020 at 12:59 PM
  7. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    I see, so you don’t think certain GTLDs are good domains ? That’s an interesting opinion but I’ll play along

    I co own www.easy.credit and I co own www.e.credit

    Tell me your honest thoughts, would easycredit.com be better or ecredit.com

    Or are you just basing your opinion on the fact that you have been hypnotized by the world of marketing and the TLD .com will always be the king of extensions, because it’s been the most commercialized extension in the past 20 years ...
     
    Last edited: Sep 16, 2020 at 1:02 PM
  8. Pay.My.id

    Pay.My.id Top Contributor VIP

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    In facts, EMD still has impact on seo when we do a right seo strategy, google never share all secret to protect their business.

    We only predict based personal opinion, expert argument and many more, algorithm always change and excactly nobody know better than google internal team , especially brilliant team behind the algorithm
     
  9. pb

    pb Established Member ★★★★★★★★★★

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    Honestly I think .credit is a very weak TLD, especially if anyone can register it (would make more sense if it was limited to certified financial institutions). Aesthetically, easy.credit isn't that bad, but www.easy.credit looks awful. easycredit.com beats it by a longshot, though. There *are* good (looking) domains in newTLDs, I'm not saying otherwise. But they are very rare.
     
  10. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    you do realize that www.easy.credit and easy.credit are the same domains ... adding the www is a preference in user type in

    lmao they are very rare, well is not the same case for TLDs ? I’m confused, I’ve worked with VR.com, AI.com, 123.com ... I am the one who got Anything.com a $3M offer on VR.com from HTC themselves, anything.com declined to sell the domain for that price under the illusion they can get $10M +

    Do you think that there are many people in the world who can offer to pay $3M let alone $10M for a virtual piece of property ? why do you think the domain industry gets such a bad reputation

    Any good domain should have value accordingly because it’s a good domain and vice versa, any bad domain should not have a high value because it’s a bad domain
     
    Last edited: Sep 16, 2020 at 6:32 PM
  11. Mytz.com

    Mytz.com MYYM.com VIP Gold Account

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    Companies like this are increasingly trying to negotiate domain names in China,
    They don't want customers to go directly to our site via the domain name,
    They just want customers to look through their site and find our site,
    That's what makes them valuable
     
  12. platey

    platey Top Contributor VIP

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    Gtlds

    Ive been buying gtlds for reg fee since about 2014 when i used to pre register them etc so the gtlds i pre registered etc have only been about for 6 years or so etc compared to
    .com having been around for decades

    Gtlds are easier for a business's customers to remember because a one word gtld is the shortest 3 word website address of the two keywords separated by nothing more than a

    .

    If a brands website address is easy to remember their customers will simply just type in the exact website address thus making seo irrelevant

    Exampke

    Once a person types

    A. Co

    Which is amazons website address etc

    In to google and clicks on the website etc

    Their browser will remember that website so that from then on everytime a person types

    A

    In to google

    A. Co

    Link appears and every time they click on that link to amazon etc

    They bypass the high st and shopping mallls completely etc

    The same with any website address

    But gtlds are two words with a dot in the middle

    And once customers understand gtlds are nothing more than 2. words with a dot in the middle customers dont need to think about the 1200+ website address extensions they only have to remember a websites two words and put a dot in the moddle

    Easy
     
  13. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    This just isn't true. You can say it's shorter, that's true. But as far as remembering, the .com is easier, just out of habit and the biggest sites in the world being on a .com.

    You need so much development for that to happen. And as demonstrated in some other threads, some new gltd holders have their names for sale for much more than the comparable .com, so they never get into the hands of developers. Those developers run into the same problems when looking for the .com, those new gltds are not available to hand reg and if they're for sale, a lot of times too much.

    As far as an SEO boost, negligible if that. You still need a quality site. There are some other examples of people spending too much on a new gtld. The home.loans site as an example and some new gtld enthusiasts point to that as keywords helping SEO, when it's the quality site that does it. Instead of spending hundreds of thousands of dollars on that one, they could have hand regged a .com, put up the same content and rank the same as they're ranking now. Then they wouldn't have had to put commercials on the home page of their site explaining the new gtld. Because that's what you might have to do when you go that route. Don't have those issues on a .com.
     
    Last edited: Sep 18, 2020 at 3:15 AM
  14. platey

    platey Top Contributor VIP

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    There are fors and againsts for both

    .com

    And

    Gtlds

    Etc

    And as i own a few 2 keyword .com and one keyword gtlds i can see both sides of the coin for both use cases etc

    But from an seo perspective

    Google is an online alphabetical index

    Where numbers appear alphabetically before letters for organic seo and characters appear before letters etc

    The dot in a gtld appears before the dot in the same two letter .com

    Its becoming trendy in the uk for businesses to have hphens to separate words in a website address

    But because a gtld uses a dot to separate two words it doesnt need a hyphen whereas if a website uses a hyphen to separate the words in a website address it needs an extension which a htld does not as the second word of its website address is its extension etc
     
  15. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    what about Shopify who spent $200K on shop.app or the cox family who bought the.club for $300K - don’t forget vacation.rentals which sold for $530K when vacationrentals.com sold for $35M because they did not want their competitors to have it ... or look at sex.xxx which is the largest GTLD sale at $3M ... if the name is good it should command a good value, period.

    I currently have mortgage.loans back up for sale, along with easy.credit and e.credit
     
  16. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    What about them? What exactly are you disagreeing with? Is that actually your name? The landing page says you're the owner's apprentice and partner.
     
    Last edited: Sep 18, 2020 at 6:53 AM
  17. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    you pointed out home.loans so I provided you with some more examples that point out specific keyword domains in valuable industries are valuable, wether they are a GTLD or a TLD

    In regards to your other question, I co own the names w/ my partner Tomasso

    I had already mentioned that above in a previous post ^
     
    Last edited: Sep 18, 2020 at 7:18 AM
  18. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    You pointed out names where people paid a lot. I never said that people didn't pay a lot. I pointed out you would probably rank the same on a hand reg .com with the same content.

    home.loans they paid $500,000

    take the same content and put it on BobbiesHomeLoans.com that you can get for $8, probably would be in the same position it is now. New gtlders will say the keywords home and loans will help. Those same keywords are in BobbiesHomeLoans.com. Again, negligible. And again, you wouldn't have to waste time making videos explaining the name. It's right on their home page.
     
    Last edited: Sep 18, 2020 at 7:21 AM
  19. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    hand reg a .com in the mortgage / home lending industry ? Sorry but that’s a little humorous ... the market is incredibly competitive, so much so that the misspelled mortage.com sold for $242K and look who owns the specific keyword mortgage.com, they also bought the .biz

    That being said ^ “bobbies“ is not a name I hear very often, so I condensed it to BobsHomeLoans.com which was taken

    But to be honest when you look at,

    BobsHomeLoans.com

    vs

    Home.Loans or Mortgage.Loans

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    honestly which looks more pronounced and reputable and for gods sake don’t say BobsHomeLoans.com lol

    But hey look at Zebra.com where Mark Cuban poured tens of millions to turn a brandable domain into a car insurance site ... so I guess it can be done if you have the money to rank online without specific keyword domains and domain interlinking ... RocketMortgage did it with “Rocket“ and “Mortgage” ... So if you have the money then I think it can be done, I think in the long run it’ll cost you a lot more then buying a specific keyword domain for that industry wether it’s a GTLD or a TLD

    And you’re right there is a learning curve but then again there has always been a learning curve, when the internet was born it was restricted to military usage until it was released to the consumers and as time has gone on, both physically the hardware has advanced and digitally the system is advancing

    It only makes sense for us to expand w/ premium examples instead of having future business owners buy cheap domains and spend their life savings on the marketing alone to get ranked where their business is actually successful
     
  20. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    You're missing the point. EmbraceHomeLoans.com, right next home.loans in Google for the search term home loans. Next page, 5 different domains on page 3 with (keyword)homeloans.com. Pick some random keyword, put it in front of homeloans in a .com. Hand reg something that is available. Make a quality site.

    Doesn't change what I posted. Same content on a hand reg .com would probably rank the same. Save yourself half a million dollars and having to make videos explaining a new gtld. Get a domain where when people hear it, won't go to homeloans.com by habit.

    See title of the thread - Search Engine Land says Keyword GTLD'S wont help SEO Rankings

    That's why I imagine some are spending that big money, because they think it will. And some people invested in new gltds want prospects to believe that so they can sell their domains. Even tho it's not really true.
     
    Last edited: Sep 18, 2020 at 7:56 AM
  21. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    That’s not my point at all, my point is there does exist both premium GTLDs and TLDs and if they are premium they should command their respective value

    I recommend you read everything that has been said from the beginning

    And you could say the exact same thing about .com ... if I purchase LaVegas.com versus LasVegas.net - the comparison is incredibly different in pricing, but does the .com outrank the .net or vice versa
    (does google use extension tracking in their algorithm) ... no one knows

    But that aside BobsHomeLoans.com versus Home.Loans or Mortgage.Loans ... the names are incredibly different in quality and from a marketable standpoint, the two GTLDs are clearly more memorable and recognizable with immediate brand recognition if someone has the capable hands to do so, but again the same could be said for mortgage.com or homeloans.com (no argument there) - my point there is if you want to be in the mortgage lending industry and you want a good short domain that is memorable and brandable expect to pay a pretty penny, otherwise it’s going to take you several years to rank BobsHomeLoans.com on page 1 of Google or Bing ... there is no doubt in my mind, of course if you have a few million laying around you could buy a 30 second position at the next super bowl and get an immediate 100M + views ... but again a few million in marketing on a cheap $8 regged domain versus something no one will forget, that is priceless and to pay a few hundred thousand to own those specific keywords and build a company off that, that’s like winning lottery if you know what you are doing
     
  22. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    I have read from the beginning, you're not posting anything new. You're trying to sell what you're invested in.

    As far as "marketable standpoint"

    If you just care about search engine/internet traffic, it matters less. New gltds are a struggle elsewhere like offline marketing. You ever see anybody that has a .com make a video explaining it on the home page of their site?

    So:
    They don't help SEO rankings (according to the article talked about in this thread and other experiments posted thru the years)

    You would probably rank the same with any extension, using the same content. If you took the same content on home.loans and put it on keywordhomeloans.com, and did the same marketing, would probably be at the same spot it is now. And save yourself almost half a million dollars and having to make videos explaining what a new gtld is.

    Bad for offline marketing

    Also, as far as those 1 word.new gtlds you're talking about. Besides the good ones not even being available to hand reg, buyers still have to go thru a domainer, just like most .coms. Some domainers actually have them for more than a comparable .com - https://www.namepros.com/threads/bringlove-com-for-3-595-or-bring-love-for-30-000.1203273/

    Basically the same stuff we've gone over to death for years now. Nothing new.
     
    Last edited: Sep 18, 2020 at 8:44 AM
  23. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    They do not need to make videos and you know why ? Because In 20 years .com has been burned into the retina of every living man, woman, and child ... GTLDs have been around for how long now, how many people are aware of them ... it’s still relatively new to consumers but based on what we are seeing the numbers will continue to go up and more consumers will understand GTLDs more then they may already do, the same with the internet or another foreign subject

    It’s the same for everything that you do new for the first time, riding a bike, do you remember when you first learned to ride a bike ? what about tie your shoes ? or tie a tie or use a computer for the first time, or build a website for the first time ... its in human nature to learn, taking a few seconds to teach someone something they did not know already is always valuable for both you and the person you’re teaching

    you seem to like 16 character domains more so if that works for you, so be it, I never argued that GTLDs were better then .com - in fact I stated above they are the king extension because they have been around the longest and they will always be the king because they were the first recognizable and used extension (besides .net)

    That comparison you provided above is a terrible comparison by both name and pricing, that GTLD is newbie priced by someone who does not know about keywords or GTLDs, even the .com I would not buy ... the only monetization factor I can think of would be gift cards or greeting cards ... maybe HallMark would have interest, who knows
     
    Last edited: Sep 18, 2020 at 9:11 AM
  24. Soofi

    Soofi Punjab, India PRO VIP ★★★★★★★★★★

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    Google doesn't say much about it.

    Did SEL provide any verified citations regarding this claim?
     
  25. jim h

    jim h Upgraded Member Gold Account

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    . com will go down the stage with the depletion of resources.
     

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