information Safe Bet: Premium Domain Names Hold Their Value Even In Tough Times

[News]

Many companies have invested in premium domains, especially category killers, and successfully built their business around them. Category killer domains are highly valuable because they automatically put businesses ahead of competitors in online searches and in consumer mindshare. They convey the instant credibility of being a market leader and customers know exactly what the business does. These domain name investments can quickly pay for themselves on the front-end in the amount of new business generated simply because the consumers’ perception has changed regarding the business. An added benefit is that marketing costs also tend to decrease for the business. What many business owners forget is that domain name investments can pay off again on the back-end, in the event a company has to permanently close its doors...

Read More