A novelty buy.
Maybe give it to the Scotland Tourism Board (if they have one, or if that's what it's called).
In the right hands and with the right promotion it could make for an interesting TVC (television commercial).
"S hyphen C hyphen O hyphen T hyphen L hyphen A hyphen N hyphen D... We wanted to make it as memorable an occasion for you to type in our web address as it is to visit our beautiful country."
:D