fun Rick Schwartz sold SmartGlasses.com to Microsoft for $2.88 Million

[Fuadiansyah]

Paid only $3,932 at Afternic on 2012-03-14

His twitter status:
https://twitter.com/DomainKing/status/848106876730564608

The domain itself now redirected to https://www.microsoft.com/microsoft-hololens/en-us


Update on Apr 2, 2017: April Fools!

 

[Kingslayer]

I research a bit into VR/AR/MR and rarely see the term 'smart glasses' used all that much.

I think if Microsoft was targeting any domain (money no object), logical choice for them would be MixedReality dot com or Holo dot com as these are terms they are promoting, not 'smart glasses'.

 

[DOMAIN ILLUMINATI]

I think if MS would have wanted / need that domain, they would have bought it years ago already.

 

[platey]

smartglasses is not brandable. it's like smartphones. microsoft wouldn't buy it. they need a brand, not a "category killer". category killers is for domainers and seo guys. microsoft is a brand, software.com would add nothing to it, no matter how many typeins or google searches it has....

imho

Very good advertisement of SmartGlasses/com domain and Ricks twitter page. Rick is a king of promotion and he know that VR/AR time is coming.

When he bought SmartGlasses/com I registered few domains like SmartGlassesStore.com and SmartGlassesForum.com

Of those three domains you mentioned eg if you had the choice of either of the three which would you choose?

 

[platey]

Ok now, let's not go nuts about the potential price this domain. Yes, it is a great domain and all, but it is useless to Microsoft other than for type-in traffic and organic search if any. They would never use it as a brand... so a $xx million and bid war is not likely. He'd be lucky if they take a bite at $1-2 M.

If it did not sell although I think it did sell for the price stated at $2.88m

Domain name investors are good are finding good domains but seldom to they turn The good domain in to a multi billion dollar tech giant

Multi billionaire tech giant owners can see the potential of a good domain and the concept behind the domain and know how to take the idea of the domain and make it the success it can be

Their vast wealth cannot buy the domain they want when the person that owns it doesn't want to sell

$xm is effectively their reg fee lol

 

[emadpino]

Hahaaa

 

[ametyst]

Personally, I think that Microsoft does not need the domain smartglasses/com if does not intend to buy any competitor as for example vuzix. They like more surface rather than smart

 

[Daniel Owens]

I see even his post goes although with this joke. Nice prank guys.

 

[platey]

No, it did not. It was an April Fool's prank. Rick already came clean about it hours ago in multiple tweets. This domain is great and has a lot of potentials but large corporations create brands and their brands become widely known because they market them well and have deep pockets.

OK so the sale wasn't a sale in which case it will sell for more than 2.8m

Large corporations create brands

So Facebook isn't a self explanatory two word. Com eg a book of faces? I that is also a brand?

Work. Space isn't a self explanatory domain before it became a n fb brand

Gameroom isn't a virtual room full of games?

Simple self explanatory two word. Coms are obviously sought by extremely large corporations which then trademark and brand common phrases to become brands

Smartglasses.com is a self explanatory two word dot com that will eventually be sold to either a seed funded tech start up that sells (let me think) oh smart glasses which will eventually be branded as smart glasses and it could well be a multi billion dollar company in due course

The potential for that domain is HUGE

It would also suit a celebrity or sports star

 

[platey]

Not at all

Not every business shops in the bargain basement when building a brand

Some actually like quality and have the pennies to pay for a decent brand and that name is

Interesting times ahead if domain name investors can't see the huge potential in that name and its brand potential

There are names just as good on flippa that don't even get bids and or sold for $20-50ish that won't be for long because they will be snapped up by the. Com investors and when these names sell for very big bucks we will hear the domain details and purchase price and date etc and sold price and many will be doing goldfish impressions working out why domains that are not considered to be worth anything can be sold for so much

But in reality they were always worth the money they sell for but it's an art finding gold names for pennies

 

[TheLegendaryJP]

I am referring to the tactic.

 

[platey]

what about Smart(.)Glass ?

Smart. Glass

Smart tech would be good

I almost bought a. Glass a year or so ago

 

[TopRankedDomains.com]

HA! So you just registered this domain today and want Microsoft to notice you too?

When the "King" speaks and gives out tips such as this...isn't this an opportunity to improve your domain portfolio...I know i did, April Fools or not.

smartglasses.co.com
hdsmartglasses.com
smartesteye.com
glassessmarter.com
iglasssmart.com
smartereyeglasses.com
smarterglasses.net
smarterglasses.org
smarteriglasses.com
smartestglasses.net
smartestglasses.org
smartglassed.com
smartiglass.com
smarterglasses.co
smartestglasses.co

 

[JoeE]

When the "King" speaks and gives out tips such as this...isn't this an opportunity to improve your domain portfolio...I know i did, April Fools or not.

smartglasses.co.com
hdsmartglasses.com
smartesteye.com
glassessmarter.com
iglasssmart.com
smartereyeglasses.com
smarterglasses.net
smarterglasses.org
smarteriglasses.com
smartestglasses.net
smartestglasses.org
smartglassed.com
smartiglass.com
smarterglasses.co
smartestglasses.co

You're right about improving a portfolio and taking advice and hints from successful domainer from news and trends etc. But you have to be conservative in your selections. Most of the domains you registered may not prove such a smart purchase. but some are ok (the net/org) although too bad the .com is taken.

SmartGlasses.co.com (Your purchase here is not a domain, it is a subdomain) so almost useless for resale.

Nothing easier than going nuts with domain registration when you hear of a sale, worse when it is done due to an April's fool prank. You have to be more careful unless you have money to burn.

 

[4pm]

When the "King" speaks and gives out tips such as this...isn't this an opportunity to improve your domain portfolio...

...or to waste some money on random derivatives. works both ways

 

[TopRankedDomains.com]

I was actually surprised HDSmartGlasses.com was even available...definitely the best one on the list that i picked up in my opinion. Don't care if it was an April Fool's joke or not...in my opinion it was gift from the "King"...thanks "King"!