And one more thought: why it is hard or even not needed for registrars to stay loyal to their customers.
It seems to me that the excellent performance of the company is mostly based on the number of Returning customers.
So, if income is based on the $$$ flowing in, then the performance rate is based on the % of Returning customers.
Now, who is the Returning customer? That's the person who buys Multiple times from X company.
The customer buys the product, likes the product + customer service + other perks = coming back for the same product to that X company.
That will work perfectly fine with products like medicine and food, which we buy a lot. But with domains... do many people buy many domains, so that they can even judge the registrar's performance? It seems to me that most of the customers buy 1 or 2 domains in their life, and domainers are minority when we speak of a type of the client of registrar company.
So, unless the company does totally crazy things like taking away your domain for no reason, it's OK registrar. More or less, the Registrar will survive without us, domainers... (sad to say).
Just look how registrars with new extensions operate: they open a company, get certain extension, spend much on marketing and creating the buzz how fancy, hot and super the extension is, put astronomical prices and what happens next: customer, who never had an experience (or even had one and most probably good experience from a good registrar), who is too far from SEO world, buys expensive domain as impulsive purchase and after 1 year he does not renew it. The company might even die because of such predictable customers behavior (which they knew anyway, but not the customer), but who even cares of performance and other perks for domainers? The company got their $$$ (a lot of $$$!) and bye bye.
So, out of all stones (registrars), we chose just a few gems and now have to compare them in order to determine who is a real diamond
