Rebranding on a New Domain No Longer Foolproof

[enlytend]

It used to be fairly easy/foolproof to rebrand on a new domain. However now, thanks to the emphasis on brand names and the increasing influence of social signals, that may no longer true, as this case study/article suggests:

http://searchengineland.com/you-don’t-have-to-be-nuts-to-worry-about-changing-your-domain-111957

Opinions? Anyone else rebranded a successful site recently and tracked the results?

 

[nathan1234]

Rebranding a new domain is required to follow some things and it can't be done easily. It should be checked whether the new name is brandable or not. Domain name should be changed only because of a very strong reason. All the pages of old domain are required to be redirected to the proper new domain pages avoiding 404 errors. The new brand should be promoted heavily in the weeks leading up to the changes.