"Purple Pill" ! Maybe he's holding out for Nexium - "Purple Pill"
Anyone here ever have heartburn? PurplePill.com
Maybe, also, each email offer he gets for it he thinks you are a broker or something for Nexium, or is just holding out for thier "BIG" offer.
Brown.com sold for $500,000, right. Blue.com, what was it? - $400,000. So start at $10,000,000 and settle on $2 million. I think that may be his strategy on that domain. I peg him as an strict investor.
It shows in the Whois in the second "Creation Date" shown down lower in the actual whois info. that it was created in 2003, whereas the first one up top says 1994. Maybe he bought it for a gamble on a resale to Nexium, and if not, hell, it's a great domain to have.
I bet that domain get a whole boat load of folks looking for the Purple Pill - probably more than Nexium's PurplePill.com site gets.
That traffic is extremely valuable - he just can't monetize it without getting his ass sued. From what I have read, trademark law provides 3 X damages on what you make. So, if he makes $100,000 on PPC selling the Nexium, then he would probably have to pay back $300,000 plus lawyer fees if they chose to chase him down on it. And, it would begin to be worth it at those numbers.
Usually, these things that don't make sense like "Purple.com" is b/c we don't have the info. they do. I may be wrong, but I think this is what the fuss is about from his end. He wants some of Nexium's money.