I like it; as far as .Gold GTLDs go it is one of the better ones.
I would be looking for $XXXX.
To put it in perspective, liquid.gold sold for 1,350 USD; I personally think Pure.Gold is as good, if not better. You should expect something in the same ballpark.
I agree there is some potential in this domain. I think business owners will be interested because of the simplicity of the domain. I would try marketing it to some potential buyers to achieve the best price, it won't sell itself.
I'd reckon its much better than liquid.gold which is (usually) a metaphor phrase; but yours is one-of-a-kind true descriptive in the precious metals / jewellery niche - and I never met a poor goldsmith or jeweller yet!
List it at $50K!
Its a unique - like luxury.cars or sports.cars or similar.
Gold Miners, Metals Dealers; top of the range, huge wealthy companies.
Pure.Gold is IMHO genuinly a potential goldmine.
Targetted, rifle-shot campaigns could assemble a few such potential bidders for a private auction sale, I reckon.
(There is also a supermarket chain in the Phillipines called PureGold.... )
Pure.Gold , eventhough it is TLD, it is short, it has valid business, and a business that per unit quite expensive. If you can find the right end user, it can sell on the USD x,xxx range.
Kind of expensive. What I understand from mid $xxx is, it is at least $500 which is a lot. Holding it for 5 years will cost you $2500. You might want to find an enduser for this one with outbound marketing and probably expect around $1500 - $2500 price range. But probably if you mention the renewal price it might turn off the buyer. Good domain but wrong pricing and risky investment. It is hard to sell these to other domain investors cause of high renewal rates. So I would say do not waste time with auctions but focus on outbound instead.
Great name and has comps stay.gold sold for $7K in March 2018 I believe pure.gold is a much better name so for that reason I would say high x,xxx to low xx,xxx IMO Good luck!