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information Public.com raises $15M From Will Smith, JJ Watt, Sophia Amoruso and Others

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Public.com, an early-stage company whose founders say they want to democratize stock investing, has brought some notable Hollywood, media and sports figures on board as part owners.

The New York-based startup, founded in 2017, announced a $15 million Series B round of funding. The round was co-led by venture-capital firms Accel and Greycroft, with participation from Dreamers VC, founded by Will Smith and Japanese soccer star Keisuke Honda; NFL star J.J. Watt; Shari Redstone’s Advancit Capital; Sophia Amoruso, founder and CEO of Girlboss (now owned by Attention Capital); YouTube creator and entrepreneur Casey Neistat; Scott Belsky, founder of Behance and Adobe chief product officer; Blavity founder and CEO Morgan DeBaun.

Public.com’s social-investing app launched in September 2019. It lets members buy shares in any publicly traded U.S. company or exchange-traded fund (ETF) like the SPDR S&P 500 for as little as $5 and doesn’t charge any commissions.

The app lets you follow friends, domain experts and interest-based themes, letting you see what other people are investing in and learn about investing strategies.

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