strategy Proven Domain Brand Strategies

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Brand strategies for domain names fall into three main categories.

Descriptive Domain Strategy

• The domain or brand describes what the company does.
• Examples: Wholefoods.com, WorkInjury.com, FreeConferenceCall.com, ContentMarketing.com, BigData.com, clutter.com

Suggestive Domain Strategy

• Suggests what your business is about however also invokes some creativity.
• Examples: neat.com, mint.com, twitter.com, clutter.com

Inventive Domain Strategy

• Creating a new word or using words of phrases that have nothing to do with a company’s industry or product offering.
• Examples: Apple, Milk by Samsung

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