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Brand strategies for domain names fall into three main categories.
Descriptive Domain Strategy
- The domain or brand describes what the company does.
- Examples: Wholefoods.com, WorkInjury.com, FreeConferenceCall.com, ContentMarketing.com, BigData.com, clutter.com
Suggestive Domain Strategy
- Suggests what your business is about however also invokes some creativity.
- Examples: neat.com, mint.com, twitter.com, clutter.com
Inventive Domain Strategy
- Creating a new word or using words of phrases that have nothing to do with a company’s industry or product offering.
- Examples: Apple, Milk by Samsung
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