Protecting your brand?

[zoogo]

I'd just like to hear from you guys who own the .com/.net/.orgs of websites that use one of these extensions and don't own the others, and/or those of you who own the reverse of a company's website (i.e. website is friedonions.com you own onionsfried.com) - do you get much traffic?

I'm debating "securing my brand" in these two ways and I'd like to hear straight from the domainers' mouths what the competition looks like actually having websites like these.

Thanks a bunch, I hope I get a lot of input.

 

[4u-domains]

I have 2 views on this..


Firstly, it makes a lot of sense to purchase the other TLDs that relate to one;s website to minimise any bleeding of traffic.

Second.... maybe its a bonus to let others have the domains anyway so others help bring awareness to the brand for free. This ONLY works when you have the .com!

I go with the second idea now.
I used to buy up the net, org, info and ccTLDs in my chosen dot com project.

now, I am letting all those expire as I notice people buy them as soon as they drop. This means they see value in it and if people then develop or park the .orgs or .infos, for example, then it may end up bringing more traffic to my .com in the end... funny logic but i'm not throwing money at the other TLDs anymore.

 

[zoogo]

Those are two very good points, my view on these things was based on the first one, but I never really thought of the situation in the second way you mentioned.

True, if I own the .com and some guy is spreading awareness about the .net/.org, I will surely get some of the overflow from curious people, but what if that person does a better job of branding or SEOing or advertising with a similar service, or simply sets it up to redirect to their already better similar service with another domain name?

On the opposite side of things, what if I own and develop the .net/.org and someone who owns the .com decides "hey guys guy is making decent change, maybe I'll start to develop the .com and outdo him"

What are the odds and practicality of success of any of these scenarios?

 

[namenut]

It's a good option. Not only protecting brands but for infrastructure and sales premium.
You use the "net" for company networking. You use the "org" for support and groups.

Late the "package" has a history and an added value. Pointing the extensions is ok but
not my optimal choice. Regging and pointing like names, reverse names, typos and or
misspellings is good.

So you would end up with:

ABCco.com - sales commerce
ABCco.net - IT, Networking, Corp Comm., Telecom
ABCco.org - Support Forum, Downloads, Promotionals, Updates


Then you point typos, misspellings and strategic names to your "COM" :

abdco.com
sbcco.com
abco.com

NicheKeywords.com
Nicheproductorservice.com
Productname.com

Once you are making millions you will then need to reg names like:

ABCcoSUCKS.com
ABCcoSCAM.com
F- -CKabcco.com


Good luck
NN

 

[lothos]

If I'm using a domain for business purposes, I'll grab the .com .net .org.

 

[zoogo]

Thanks for your input so far.

namenut, I think that strategy of using a different domain for each thing is confusing and redundant, when those things just need one (if not, a few) pages on the main website.

I presume having the website spread accross multiple domains will reduce the search rankings for each domain, and though it may give each domain its own value, I probably wouldn't sell each on its own - and if I did, it'd be competing with the other extensions, which is the point of what I'm asking in this thread.

Basically, is it viable to assume that someone having the same name in a different one of the com/net/org extensions with better marketing/SEO could cause threatening competition to me?

Presuming I owned the .com...

It's a good option. Not only protecting brands but for infrastructure and sales premium.
You use the "net" for company networking. You use the "org" for support and groups.

Late the "package" has a history and an added value. Pointing the extensions is ok but
not my optimal choice. Regging and pointing like names, reverse names, typos and or
misspellings is good.

So you would end up with:

ABCco.com - sales commerce
ABCco.net - IT, Networking, Corp Comm., Telecom
ABCco.org - Support Forum, Downloads, Promotionals, Updates


Then you point typos, misspellings and strategic names to your "COM" :

abdco.com
sbcco.com
abco.com

NicheKeywords.com
Nicheproductorservice.com
Productname.com

Once you are making millions you will then need to reg names like:

ABCcoSUCKS.com
ABCcoSCAM.com
F- -CKabcco.com


Good luck
NN

 

[MicroGuy]

I'd just like to hear from you guys who own the .com/.net/.orgs of websites that use one of these extensions and don't own the others, and/or those of you who own the reverse of a company's website (i.e. website is friedonions.com you own onionsfried.com) - do you get much traffic?

I'm debating "securing my brand" in these two ways and I'd like to hear straight from the domainers' mouths what the competition looks like actually having websites like these.

Thanks a bunch, I hope I get a lot of input.

In my opinion, registering and controlling the .COM is the best security in the World.

If a US-based business wants to protect its brand, this is the only step necessary. All the others that follow with their .TVs, .PROs, and .USs will only be building YOUR brand. IMO.

 

[godolphin]

It is advisable to secure your brand in the two ways discussed in your initial post. You may also consider popular typos of your .com domain, assuming your main site is on .com extension.