I was scrolling to see what got deleted today and I came across a domain name that is an exact match for a merchant on Instagram who has 200k followers who only conducts business via direct messages. I registered it with the intent to flip it to him. IF HE PURCHASE IT, IT LEGITIMIZES HIS BRAND. Upon further review there is a scam alert page set up by someone claiming he does bad business. I mean this person posted a video of 4 months of dm's of her trying to get her products or her money back. Plus when you google his name a complaint has been filed with the BBB. SO IF SHE PURCHASES IT SHE CAN CREATE A REVIEW WEBSITE AND REALLY TRASH HIS BRAND. There is also an imposter page that claims to be the real deal. IF THE IMPOSTER PURCHASES IT THEY KINDA GO LEGIT ONCE THEY PUT THE LINK IN THE BIO. Now I see why it is important to owning the exact match for your brand in the top tld you can.