PPC to PPI model change

[TjWarrior]

Google announced that it is changing how it pays AdSense publishers, no longer Paying Per Click and switching to exclusively Paying on a Per Impression model.
The upcoming transition is expected to be fully implemented by the end of 2023.

This will have a significant negative impact on parking revenue.
What are your opinions on this?

 

[ontiscal]

Parked domains usually has a bad CTR so it should be a good news.
However I expect a low Earning Per Impression.
Therefore difficult to predict the final outcome.
Hopefully we have hit the bottom.

 

[TjWarrior]

In my opinion this is very bad news
In ppc model a domain with a 10$ epc if have 10 visitors and 2 clicks the parker get 20$
In ppi model, the parker need 1000 visitors (cpm) to get 10$

 

[Hypersot]

Thanks for that.

Could you please share your source?

 

[TjWarrior]

pitchonnet.com/pitch-feature/making-sense-of-googles-adsense-changes-33552.html

 

[Hypersot]

pitchonnet.com/pitch-feature/making-sense-of-googles-adsense-changes-33552.html

It seems there is more to it than switching from ppc to ppi.

As always, when I hear of drastic changes, I just wait to see what happens(ie. what is behind the changes) while at the same time trying not to make excessive risky investments.

Thanks for the heads-up

 

[JB Lions]

Generally when changes are made like this, it’s to pay out less overall, not more. Same with affiliate programs when they make changes to their payouts. Wouldn’t make sense to them to change their program to pay out less if their program is working

 

[biggie]

I just wait to see what happens

Hi

i agree.

the ppc sky has been falling every year, for so many years now.
that some can no longer see the silver lining

folks always predicting dark clouds and thunder storms
but we've weathered many in the past
and now, once again, we'll just have to see whether the sun will still shine in ppc land tomorrow.





imo...





imo....

 

[NameInbox]

no longer Paying Per Click and switching to exclusively Paying on a Per Impression model.

Yep,
They are smart, maybe there were fake/or clicks by mistake ... etc or they just optimizes business model, who knows

 

[TjWarrior]

I estimate that with these changes, we domain parkers will lose more than 80% of our parking revenue

 

[poweredbyme]

In the past visitors were clicking on ads as they had no idea on the consequences such as privacy concerns and ad revenues. Now they click less. Average Joe has got well educated on "make money online", "privacy policy", "gdpr", "Affiliate disclosures", "I make money if you click on this" and lots of similar things. Now people either don't see any ads or don't click. Ad companies have solved ad blockers problem partially with mobile phone apps. But click problem has remained unsolved. As they can't solve it, they now choose not to see the problem. Very smart solution! I always think big companies are managed by fools.