OK, I believe I've located the real matter at hand about why I prefer longer emails vs short and most don't.
First of all, I'll clear this up...
Although
most of my emails may be longer,
they contain valid and useful information, numbers and specific examples of practical ways the name is going to benefit this specific end user.
And no two emails are ever the same.
People must think I meant writing up some long-ass pitch of fluff describing search volume, seo, the value of domains, and the same canned selling points that have been abused and devalued for years. No, no, no.
While I may go on in posts, I have rules in emails:
- I write in half-paragraphs of 2-3 sentences, it keeps everything flowing without coming across as a chore to read.
- I proof-read my emails 2 or 3 times and remove or re-word anything I feel conveys any sense of eagerness to sell the domain.
- I explain benefits of the domain extremely passively, this is key.
- The benefits I highlight are always outlined in numbered lists like what you're reading right now, I seemed to have kept your attention so far, haven't I?
- I always try to make it an informative yet entertaining read... I give certain statistics about the related industry that I doubt even the end user knows know but would find interesting. People love dealing with gurus.
- I outline the sales process from beginning to end from the name being with GoDaddy, to how quickly it takes to transfer between accounts, to how the transaction runs no risks and is backed by either PayPal/escrow, all in a passive manner summed up in no more than a couple sentences.
There are plenty of people out there that would be interested in a domain if it was right in front of them and all they had to do was put up the money and be done with it.
I believe a lot of impulse-sales are lost on short emails.
Maybe I'll post an email of a domain I sold in a bit...