domain Please appraise raincoatsforwomen.com

[Josh Sexton]

I acquired this a few weeks ago and would appreciate any input. Thanks.

 

[Josh Sexton]

Any thoughts?

 

[Josh Sexton]

One final bump

 

[Larry Fling]

I dont want the answer but how much are you making from the site? This is pretty much the only thing you can do with these types of domains. I'd say regfee fee but since you have it developed it all matters on the revenue and traffic.
Good Luck.
This site looks nice btw.

 

[Josh Sexton]

Thanks a lot for the feedback. The site does make $, but I am mainly interested in thoughts on the name alone, so I appreciate your input there. I am interested, though, when it has 5k+ exact searches for its keywords, why it would be a reg fee name. Is it too long or too specific in your opinion? Thanks again.

 

[snicksnack]

as domain only, I would also say reg fee, as it is rather unlikely in my opinion that you get type in traffic.

 

[Larry Fling]

I never really liked these "keyword" domain names. It gives people the false impression that 5K visitors will come to your site and click away.
Yes, it is way too specific and really only has one purpose or one way to develop.

As for your response, the name alone is regfee. It's the revenue, traffic and website that make or break it in this case.

Good Luck

Next time IMO, try something "less" specific, like "Coats For Women", or "Womens Coats"..

 

[Sparhawke]

I have to agree with Larry here, you have defined the site as being "raincoats for women" so there is not really much you can do to break out of that, but do not have a heavy heart...if you do get it ranking and ranking well you will get a steady income from it as people will know exactly why they are coming to you and what they want rather than simply browsing

South of low $xxx is my opinion, and ExM12

 

[Kate]

The name is long and usage is too narrow. The name alone = regfee imo

 

[rusty1000]

Worth much more than reg fee

A narrowly targeted keyword name is actually not a bad thing. Not sure why many find it to be a negative. I think an exact match product name is quite desirable. Many domainers make the mistake of registering all sorts of unique combos hoping to hit a homerun, but a name like yours will naturally have a healthy end-user market. I mean, raincoats for women, people are seeking those out to buy, so someone in that business would want a name like yours given it's ability to rank for those keywords and the likely boost in click-throughs.

My feeling is high $xxx to low $xxxx.

 

[Bannen]

A quality keyword domain; gets 8100 exact searches on the new google tool, which means it probably gets a multiple of that number to be more accurate.
Taken in net/org/info/us/co.uk, and the hyphenated version is taken in com/net. This is no reg fee name by any means.

To a domainer who really knows how to approach/sell to end users, they could probably get in the $450 - 800 range, possibly more.
To a minisite builder like me, I'm confident if I developed this one into a minisite it would get up to making me around $50 - 100 per month minimum in adsense, plus sales from any affiliate store or feed I put on there.
To a domainer who lets it sit there parked, for sale, and doesn't know what else to do with it, worth low or mid xx

 

[emjohn]

I agree with Rusty and Bannen. The specificity of the domain certainly doesn't hurt it and you can't go wrong with the keywords.

mid $xxx

 

[Kate]

A narrowly targeted keyword name is actually not a bad thing. Not sure why many find it to be a negative.

I hear what you're saying. Small niches are not a bad thing and can monetize well. But this name should be developed to have value. As-is it's a regfee domain imo.

 

[Josh Sexton]

Thank y'all so much for the input! The site was on the bottom of the first page of google for its keywords before I changed the servers and content, and has made decent $ with a one-page adsense site. I definitely wouldn't sell it for anywhere near regfee, but all of the feedback is very helpful, as I wanted feedback for the name and not SERP value. I feel like market value for a site is 9-13x monthly earnings (if the site has been monetized) + domain value. I could be wrong, though...

More feedback would be appreciated if anyone has anything else to add.

 

[snicksnack]

I feel like market value for a site is 9-13x monthly earnings (if the site has been monetized) + domain value. I could be wrong, though...

More feedback would be appreciated if anyone has anything else to add.

Was it a developed site before with adense ads on it ? If it as simply parked with google adsense for domains and you got revenue, then you should be able to get 36 month and above in "parking revenue". Not sure about multiple for developed sites or mini sites.

 

[clearskies]

This is a very interesting one for people that come to NP for advice from the resident experts.
The debate in this thread moved from the domain name itself to one of whether a narrowly-targeted keyword domain is a good or a bad thing. A pretty basic question for domain experts, I would have thought.

However, Larry Fling (2k posts), snicksnack (357 posts), Sparhawke (1.2k posts) and sdsinc (8k posts) all think these types of names are too focussed.

Rusty1000 (5 posts), Bannen (2.2k posts) and emjohn (425 posts) all think that narrowly-targeted keyword domains are good.

Leaving aside the actual dn in question, why such disagreement on a basic tenant of domaining?

 

[Kate]

Leaving aside the actual dn in question, why such disagreement on a basic tenant of domaining?

It depends on whether you think like a domainer or a developer.
Domainer: does the name have built-in value so it could be sold to an end user undeveloped ?
Developer: how much could I make with some development ?

These are two different approaches. As said above, pretty much any domain can have value with development. More exactly, it's in the website & the SEO. The same result could be achieved with another domain.

 

[Bannen]

On the developing side, all the magic lies in the exact searches for a keyword or keyphrase. If I create a minisite using the domain name BlinkysCoolChickRaincoats.com, no one types that term in naturally and I will have to do a LOT of marketing to get that brandable name/phrase out there to surfers.

On the other hand, a keyword/phrase that DOES get many natural searches, does its own marketing; as long as you build a decent site, with decent content, and decent seo in the content and metadata, that site will have a good chance of making it, on its own, to page 1 on search engines... without you spending a dime on marketing.

This natural escalation of an exact keyword phrase, built into a decent site, reaching page one, even spot one, on the engines, is what developers/minisite builders use to determine a domain's value to us, assuming it's not a name we want to build a brand around. It's all about the stats, and whether I think a site with that name can get past the competition and make a high placement on the engines... without me doing any marketing.

But it's important to see all sides of a domain valuation, to see which kinds of buyers you want to attract. I see (and appraise) very different values depending on the strenths of a name for selling to end users (yours might do okay but to me it's a pretty hard sell to end users), to domain resellers (low value to anyone not developing the domain or approaching end users) and to minisite builders (ideal minisite name - wish I had it, would add a good chunk of monthly income for me). If this term had 10 exact monthly searches, who cares if you get a minisite to page 1 of google? But with 8000+ monthly searches, I definitely want to get that site to page 1 of google so I will be visible to all of those surfers on their first page of search results.

So: earlier in my domaining days, I'd look at this name and think... not much. Now that I deal with approaching end users, I look at this name and think... I'd have a hard time selling it, just not the kind most end users are looking for. And now that I build minisites and have experience with hundreds of them, I have a good idea of what name works for a minisite and what kind of stats are ideal; your name is ideal for a minisite, but not very attractive for end users, and useless for parking or just sitting there for sale. IMO