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There is a merchant in the western usa with lots of stores, you might want to check if they have trademarks.
They could very easily demonstrate first rights of usehttp://www.trademark247.com/tm-car+toys.html
Still, if Car.Toys for example would be a shop selling toy cars or what ever - then it shouldn't be intruding on their TM right?
I don't know about the value tho.. One .toys sale on NB:
e.toys 1,608 USD 2016-09-10 Flippa
Ah, that's true. Did not think of that.They could very easily demonstrate first rights of use


