Memes are a tough call to make, as far as valuing domain names. Even if a meme skyrockets, most end users will never want the domain for anything. All the meme sites I've found are owned by domainers and have minisites or miniblogs on them, made for adsense, and that's about it.
I think the value is only in the traffic.
That being said, if you optimized/developed a site enough for it to get to the first page/spot on google for the term, and the term gets high searches, you could do quite well with adsense. Even memes from a couple/few years ago still get high traffic. 'Cigar guy' still gets 4400 searches per month, 'Tron guy' gets 8100. Others: 'Vancouver riot kiss' still at 8100, 'Allison Stokke' got her start as a meme, pics of her pole vaulting... now her searches are over 90,000! 'Bert is evil' is at 3600. 'Islamic rage boy' has died to a measly 880.
The problem is that it's a total guessing game which memes will maintain traffic and which ones will die out. 'Crasher squirrel' was very hot when it came out, but searches have died to almost nothing. Still, even with a few hundred searches per month, if you have a site that's topping the serps for the term, it will keep making a decent trickle of ad income.
I watch memes also, for forward-thinking domains. Since you joined Namepros I notice you using a lot of clever thought for the names you reg, you're an outstanding forward-thinker. I wouldn't have regged breading cats myself, my gut just tells me it's one of the many memes that will get lukewarm but not skyrocket, big for a very short flash but not huge and not lasting. It is cute and funny but IMO has limited explosion potential; IOW, funny but just not quirky enough to make the buzz red-hot.
But I hope I'm wrong and your site does well for you. And even if this particular meme is a short flash in the pan, if you can make enough $ to cover reg fee, time put into your site, and then some profit, then you're doing well, right?
Too early to stick a value to it, IMO. If it takes off, then I'll value according to traffic, not to an end user sale.
Keep us appraised.
Oh, and funny term. Pics are hilarious. Nothing like seeing cats looking pissed off and slightly miserable, with a slice of bread around their head
