domain Please Appraise 72HourSurvival Kit //dotCOM, EarthquakePreparednessKit //dotCOM

[WordWalker]

dotCOM:

72Hour
Survival
Kit
(reg'd 6/25/07)


Earthquake
Preparedness
Kit
(reg'd 11/29/09)

I have price requests for both names from a single end user in the survival supply business.

Suggestions? High/Low Range?

 

[holyroller]

As domain names go I personally think they are worth reg fee, they are very long and I can't see that they are going to be well searched for terms. Obviously someone (enduser) might want them for development and be prepared to pay something for them. If they are genuinely interested I suppose you could ask somewhere in the low $xxx.

Good luck.

 

[johname]

72HRSURVIVALKIT.COM is available to reg.

I wouldnt sell EPK for less than low xxxx and ask around mid xxx for 72

 

[holyroller]

72HRSURVIVALKIT.COM is available to reg.

I wouldnt sell EPK for less than low xxxx and ask around mid xxx for 72

If he can get these amounts from an end user that would be great. Struggle to see it myself as there are equal alternatives for both that are still available.

 

[johname]

earthquake preparedness kit much better than earthquakereadinesskit. And cuting out "earth" wouldnt fly with me at all if i was this type of enduser.

\/ a serious earthquake kit enduser will pay for the better term. Your right about the low end minisite developer (i am not talking about those people)


Going from memory your post did not have a clear appraisal amount stated, just some names that were available. I believe thats why your post is gone.

 

[WordWalker]

"Readiness" is better than "Preparedness" to an enduser who's looking at a $7 reg fee vs. a domainer's purchase price.

Plus it's shorter and plays into well-known sites like Ready.gov, etc. Minor pluses, but hey.


Also - Why was my post deleted? Others can point out a domain avail. for reg, but I can't? :td:

Imagine you were looking for a brick and mortar location for one of your "readiness" shops. You choose to take a lease at a location where only 58 cars drive by in any given month. As for me, I enter into a lease on a street where 1,900 cars drive by each month. I don't have to pay for those 1,900 vehicles that drive by month after month after month.

But, if you want more than 58 cars that will see your storefront, you're going to have to get out your wallet

Now see the attached jpeg.

You have much to learn grasshopper...

 

[DU]

Imagine you were looking for a brick and mortar location for one of your "readiness" shops. You choose to take a lease at a location where only 58 cars drive by in any given month. As for me, I enter into a lease on a street where 1,900 cars drive by each month. I don't have to pay for those 1,900 vehicles that drive by month after month after month.

But, if you want more than 58 cars that will see your storefront, you're going to have to get out your wallet

Now see the attached jpeg.

You have much to learn grasshopper...

Your assumption is that a site developed under "readiness" moniker won't pull search results for "preparedness".

The exact search number is not the same as exact search results. It could be very likely with a little effort he puts his storefront ahead of your storefront - gets his 58 searches and steals some of your 1900 before they get to you.

Google does not automatically provide keyword matching domain results.

But the fact is that the search numbers may indicate which term is better. Preparedness is what I read/hear most of the time in South Florida.

 

[GiftedDomains]

1)

The exact search number is not the same as exact search results.

"earthquake preparedness kit" - about 160.000 results

http://www.google.com/#sclient=psy&...gc.r_pw.&fp=da8c3ab7508c4c6a&biw=1366&bih=639

"earthquake readiness kit" - about 4500 results

http://www.google.com/#sclient=psy&...gc.r_pw.&fp=da8c3ab7508c4c6a&biw=1366&bih=639

so, the search results are also around 35 times higher.

this ratio also exactly matches the monthy search numbers he mentioned
(58 x 35 = 2032) 2032 is nearly the same as 1900.

therefore we can assume that in this context, the term "preparedness" is used around 35 times higher than "readiness" all around the world.

---

2)

It could be very likely with a little effort he puts his storefront ahead of your storefront - gets his 58 searches and steals some of your 1900 before they get to you.

what you are basically saying is: you can take any domain and develop it and have better results than someone with a "better" (more monthly searches/more results) domain.

of course thats true, but this is not the basis how we can appraise domain names imo.

we are talking about (and always appraise) the potential of domain names (same effort! same initial/starting situation).

 

[DU]

1)

"earthquake preparedness kit" - about 160.000 results

http://www.google.com/#sclient=psy&...gc.r_pw.&fp=da8c3ab7508c4c6a&biw=1366&bih=639

"earthquake readiness kit" - about 4500 results

http://www.google.com/#sclient=psy&...gc.r_pw.&fp=da8c3ab7508c4c6a&biw=1366&bih=639

so, the search results are also around 35 times higher.

this ratio also exactly matches the monthy search numbers he mentioned
(58 x 35 = 2032) 2032 is nearly the same as 1900.

therefore we can assume that in this context, the term "preparedness" is used around 35 times higher than "readiness" all around the world.

---

2)



what you are basically saying is: you can take any domain and develop it and have better results than someone with a "better" (more monthly searches/more results) domain.

of course thats true, but this is not the basis how we can appraise domain names imo.

we are talking about (and always appraise) the potential of domain names (same effort! same initial/starting situation).

I agree with everything that you're saying.

I was responding in part to the quote:

""Readiness" is better than "Preparedness" to an enduser who's looking at a $7 reg fee vs. a domainer's purchase price"

The question was whether an end user would prefer to pay premium or not for preparedness vs readiness. It depends on the end-user but I would not expect all of them to consider 1700 exact searches a month as statistically significant.

That's a real valid question and I personally think that solid development overcomes a slight name deficit and that fact shouldn't be so dismissed. Domainers will try to convince end-users of this fact when they have the lower searched term, will they not?

The reality is that preparedness is more likely to be searched; however, as it is more or less a synonym of readiness so the search numbers aren't going to be as important as they are always. Google will find and index both sites just fine for both terms.

My gut said preparedness was a much better term because, as I said, that's what I hear (referring to hurricanes).

On actually looking at results/searches:
The base word PREPARE is used far more in searches than READY and at a significant margin. So "how to prepare for..." vs "how to read for..."

This makes the preparedness version far superior to the readiness version, imho, and would expect someone to pay mid-high $xxx for it.

When dealing with values like this would it be significant to a business?

I don't think so. I think that an end user would benefit from spending up to a multiple K just to get the better name but I would actually look at potential upgrades for a little more generic unless the market is purely "earthquake". I'm sure there are plenty of similar names parked.

To me this is a "redirect" or "traffic" name for a business and that dents the value a lot. I would never setup a business on the EPK name.

Disaster/Supply/Kits.com for example is searched less but available for under $1500 and is used for disasters of all kinds.. do you really want to spend money for "Earthquake" only?

Disaster/Preparedness/Kit.com is under $4K and
DISASTER/PREPAREDNESS/KITS.COM is listed at $500 <---Much better value, imho


====

I actually like 72 Hour Survival kit but the question is again the same Hour vs Hr which in this case I think its a bigger issue. I would think the hour > hr but I would spend the $7 and match them up as a pair and ask mid-$xxx

It's more generic though which makes it far more appealing to me than the EPK. The fact that two people have shortened the domain to EPK also does say something

====

On a final note. I don't give a hoot about those who say that an exact keyword gets you high ranking in 30 days blah blah blah because in this case the valuation is for an end user who would likely want to be there in 3000 days as well.

"Hurricane Preparedness Kit" is a much more solid base term but "Hurricane Readiness Kit" would be almost as good if the first name was taken.. but I'd find available for purchase more generic names.

If I were an end user? I'd start negotiations $500 for the pair. Or $300 for the EPK and and $100 for 72Hour and reg 72 Hr for $7