I actually see a lot of potential in Best.am as a quirky branded blog or personal development company. When I think of it it has a lot of marketing potential. "Want your best morning ever? Go to best.am for daily tips and our new product offerings to kick start your most productive and luxurious morning." Sounds kind of cheesy but definitely a possibility.
I would say along those lines it is worth hanging on to if you have the development ideas or a team of people to make it into something really cool. Otherwise it might be a tough sell. I definitely would think of it as a $xxx at least. It is a nice general word, with a terrible extension, that just so happens to fit perfectly with the keyword. Was this your plan?