We all know Federal Express is in the delivery business and runs under FedEx.com & FedEx.ca So imagine an online Pet Supply website that sells pet supplies and ships them to end users. Now further imagine that the pet supply store wants to be know for rapid delivery of pet supplies, especially in covid times when some retail stores are closed. So this pet supply company wants to run under PetEx short for Pet Express. I had a friend who ran a small pet food delivery business as PetEx(dot)ca and his specialty was home delivery of big bags of dog food. An ill conceived business plan which I knew was doomed to failure so I kept an eye on the PetEx(dot)ca domain name. Sure enough he ended up pursuing something else and dropped the domain, I picked it up thinking it might be of some use. I have been thinking very hard about this one because it could be misconstrued as FedEx because both services are slightly overlapping (as much as a pet supply company can overlap with a courier service). So now I'm sitting on the domain and I am figuring out if it is viable as a business or not. Federal Express and Pet Express, both are in the delivery business but one specializes in only pet supplies. I notice PetEx.com is registered to a Petroleum Company So the hypothetical question here is if you owned a PetEx domain would you keep it or drop it? I would imagine FedEx would come calling fairly fast if PetEx(dot)ca were to become popular. The difference would be PetEx would be an online store with a delivery service whereas FedEx is purely a delivery service. Opinions here... PS. I'm going to tag my friend @jberryhill to get his opinion on this one.