Hi,
Welcome to the OFFICIAL PARKED.COM thread!
Welcome to the OFFICIAL PARKED.COM thread!
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Seabass said:All Parked.com sites are down for me.
Anyone else???
Donny said:They are back. Sorry about that. Load balancer issue. Only affected people on a certain cluster.
Donny
netmeg said:You have to kind of understand how the PPC works. There's a lot of calculations and variables that go into the value of a click (one of these days I'm going to do a post on that, both from the publisher and the advertiser side)
Just because you get 1.50 for a click on a domain with a particular keyword doesn't by any means you will always get that, or even NEAR to that.
For one thing, advertisers are always fluctuating. Some drop out, some join up. Some notice how much they're spending and suddenly drastically reduce their budgets, some increase. Some use up their daily budgets by noon their time, so other, lower paying advertisers take their place until the next day and the original advertiser's daily budget restarts.
Moreover, if your domain had something to do with music, but you're suddenly putting an entirely different keyword on it - if that keyword isn't directly related to whatever brought that user to your domain in the first place, it doesn't matter WHAT it's worth - they aren't likely to click on the top ads on the page.
When someone searches on your parked domain, they are presented with around 10 (I think) ads on a page. For Google feeds, the top paying ads are usually the first few at the top of the page - it's probably the same for Yahoo feeds, but I don't know for sure. But assuming it is - maybe that top ad *is* paying $1.50, but what if that's not the one your visitor clicked on - for whatever reason, he was more interested in ad #8 which only nets you 14 cents. Or five cents.
There's also the way search engines broad match searches. You may have picked a keyword that somehow can have multiple meanings (and trust me, you wouldn't believe some of the weird ways search engines can match up searches to keywords) So your keyword might be spot on for some people, but it's kind of far fetched for the visitor that happened to land that day.
Another thing that affects the value of the click is the value of your traffic. If I'm running keywords about loan consolidations in North Carolina and I get a bunch of clicks from Spain or India, the search engines are going to discount the amount the parking company (and thus I) get paid; if they didn't, the advertisers would have kittens about paying for traffic that probably won't convert for them. Yea, they should be better about geo targeting, but that doesn't always work either. As far as I have seen, US traffic simply pays better (at least here)
There's some other factors that go into all this, but I haven't got time to post them here; I have a busy day ahead.
But it's not at all unusual for me to run the gamut on a single domain of .02 clicks up to $4 or $5 clicks. There are a lot of variables in play on *every single click*.
Hope that helps.
netmeg said:You fell out face first? whoa...
Well, that's N'yawlins for ya.

