Overture is only a "guide" - but a useful one IMO
:bingo: Suggestion tools such Overture/WordTracker and other research tools including Google, Marketleap, Link-Pop, Alexa, Wayback Machine etc.allow us to probe particular aspects of a domain name and are all good aids that can help us in estimating a name's potential usefulness and worth, but all fall short in setting an absolute value or standard. What tool carries the most weight in analyzing a name will depend upon how the marketer is defining his goals and what he wants to accomplish w/ the name. If name monetization on parked pages is central to the marketing model, than keyword value is the major concern and the OV/WT results will carry the most weight when evaluating a name. If development is the central focus, than OV/WT might be less of a factor and the emphasis would shift to PR and the data retreived from Link-Pop, Alexa, Wayback etc.
A sound approach to domain name marketing is to emphasize the set of tools that best match up to the results we are trying to achieve. The questions that are raised concerning "What tool is the best?" or " What does this result mean...?" are, usually, the result of not having well defined goals- something that most of us are guilty of, to one degree or another. We, (myself included!), often take the "cart before the horse" approach. We will run across or come up w/ a name that looks attractive and that "feels" like it may have potential and than we start applying our various tools to analyze it's worth. "Hmm... I like the keyword value." "Wow, look at the backlinks!" . "Hey! This one has 234,000,000 million Google links!" Does this sound familiar to anyone? A hardcore domainer will take name value in just about any way, shape or form that it comes packaged in.
Nothing wrong w/ this, IMHO, but I do think that this shared trait of ours, (value 1st, use 2nd). does, often, contribute to a degree of confusion over the importance and relative usefulness of the analyzation tools that we use.
