discuss Outbound Marketing

[doofer]

Does anyone actually have any success with outbound marketing !? Whenever i've tried to contact people to offer a domain for sale which may be of interest, if I get a response, which is rare, it's generally along the line of 'stop spamming us & 7!55 off !

Not had a single reply, actually enquiring about the domains, making offers etc

 

[Kate]

Maybe you are really spamming ? Or not properly targeting the end users, which is the same.
And the domain names may be too weak, or not relevant to their business needs.
There are a couple threads on outbound.

 

[NorthernDomains]

Does anyone actually have any success with outbound marketing !? Whenever i've tried to contact people to offer a domain for sale which may be of interest, if I get a response, which is rare, it's generally along the line of 'stop spamming us & 7!55 off !

Not had a single reply, actually enquiring about the domains, making offers etc

Post 1 example of a domain you are marketing.

 

[doofer]

usedcarsonline.co.uk

Marketed to uk based used car dealers

(usedcarsonline .com listed on name .com for £193,000)

 

[NorthernDomains]

usedcarsonline.co.uk

Marketed to uk based used car dealers

(usedcarsonline .com listed on name .com for £193,000)

The domain looks appropriate for targeting used car dealers in the UK. To me, this should have gotten some attention or at least, a how much reply.

 

[doofer]

I quoted a price which perhaps put them off as it was 'somewhat' less than the .com ! Perhaps they didn't believe the price of the .com or that I was asking so much less, it has to be a scam, can't win either way !? Too cheap....scam, too expensive.....scam !

 

[rohitgoyal]

Does anyone actually have any success with outbound marketing !? Whenever i've tried to contact people to offer a domain for sale which may be of interest, if I get a response, which is rare, it's generally along the line of 'stop spamming us & 7!55 off !

Not had a single reply, actually enquiring about the domains, making offers etc

I have a team which does outbound on daily basis... On an average we receive 4-5 price inquiry on daily basis and close 1 deal in every 2 days so approx 15-20 sales in a month... Most of my domains are hand registered geo domains and selling price is between low to high xxx...

 

[Satyajit Adhikary]

I have a team which does outbound on daily basis... On an average we receive 4-5 price inquiry on daily basis and close 1 deal in every 2 days so approx 15-20 sales in a month... Most of my domains are hand registered geo domains and selling price is between low to high xxx...

You should start a outbound marketplace for domainers. There are many of us who would be ready to pay 25% to 30% commission. There is currently no such marketplace exclusive for outbound.

 

[Kate]

usedcarsonline.co.uk

Marketed to uk based used car dealers

The domain is a bit long and not a first choice. The first choice would be usedcars.co.uk.

If you are going to contact end users, you need to offer them a name that is superior to what they are currently using. Everybody can make up longer domains by adding some keyword in front or at the end of the domain. They don't need domainers for that.

(usedcarsonline .com listed on name .com for £193,000)

That is irrelevant, until the domain actually sells for that much.
People are asking outrageous prices for mediocre domains, but only actual comparable sales could possibly used as a baseline for pricing.

 

[rohitgoyal]

You should start a outbound marketplace for domainers. There are many of us who would be ready to pay 25% to 30% commission. There is currently no such marketplace exclusive for outbound.

Outbound has a fixed cost involved and it is not practically viable to do outbound for others just on commission basis. Further when i am doing outbound for my own domains and having decent sales from hand registered domains than why to take extra headache and financial obligation by doing it for others.

If anyone is interested to get outbound for their domains on fixed + commission model than that can surely be explored.

 

[doofer]

The domain is a bit long and not a first choice. The first choice would be usedcars.co.uk.

If you are going to contact end users, you need to offer them a name that is superior to what they are currently using. Everybody can make up longer domains by adding some keyword in front or at the end of the domain. They don't need domainers for that.


That is irrelevant, until the domain actually sells for that much.
People are asking outrageous prices for mediocre domains, but only actual comparable sales could possibly used as a baseline for pricing.

I was only asking £995 ! Didn't think that was outrageous !

 

[rohitgoyal]

I was only asking £995 ! Didn't think that was outrageous !

Its a 3 word domain and co.uk.... Normally such domains sells easily in low to mid xxx range... Rest its upto the buyer and he may even pay xxxxx for the same.

 

[Satyajit Adhikary]

Outbound has a fixed cost involved and it is not practically viable to do outbound for others just on commission basis. Further when i am doing outbound for my own domains and having decent sales from hand registered domains than why to take extra headache and financial obligation by doing it for others.

If anyone is interested to get outbound for their domains on fixed + commission model than that can surely be explored.

You can apply the BrandBucket formula. You can take a little submission fee for each name. And you would select the domains and their prices.
This model is there in my mind from the last 8 months, just need a team like yours.

 

[rohitgoyal]

You can apply the BrandBucket formula. You can take a little submission fee for each name. And you would select the domains and their prices.
This model is there in my mind from the last 8 months, just need a team like yours.

That can surely be explored however as per my experience normally everyone wants to get their domains brokered on commission basis only... Though i too have such plans for the future but presently i am too much tied up with my own portfolio as after gdpr , outbound has become more difficult and time consuming...

 

[Kate]

I was only asking £995 ! Didn't think that was outrageous !

That's not the point. I won't even spend £50 on something that I don't need. Businesses are usually rational, they have to be. The expense has to be justified in their eyes. They could afford the purchase, but they need some compelling reason. The majority of people just don't see the point of paying more than regfee for a domain name.

 

[rohitgoyal]

That's not the point. I won't even spend £50 on something that I don't need. Businesses are usually rational, they have to be. The expense has to be justified in their eyes. They could afford the purchase, but they need some compelling reason. The majority of people just don't see the point of paying more than regfee for a domain name.

+1 completely agree with that...

 

[PoliticalVII]

You sound like a guy who sells milk to the dairy farm owner.

Know your audience, there are tools available that will track web behavior and target your ideal customers with precision.

The tools alone won't help though, you also need a process with multiple sub processes.

And with each sub process, you need different technologies to make it all work.

This is why not everyone takes this approach, it costs time, money and hard work.

Keep sending emails, the only value it provides is it builds up your rejection resistance stat.

 

[Adnan Shaikh]

You sound like a guy who sells milk to the dairy farm owner.

Know your audience, there are tools available that will track web behavior and target your ideal customers with precision.

The tools alone won't help though, you also need a process with multiple sub processes.

And with each sub process, you need different technologies to make it all work.

This is why not everyone takes this approach, it costs time, money and hard work.

Keep sending emails, the only value it provides is it builds up your rejection resistance stat.

Could you please name the tools to track web behaviour and target ideal customers

 

[doofer]

Its a 3 word domain and co.uk.... Normally such domains sells easily in low to mid xxx range... Rest its upto the buyer and he may even pay xxxxx for the same.

On reflection, decided to drop the asking price 50%, see if I have any luck !

 

[rohitgoyal]

On reflection, decided to drop the asking price 50%, see if I have any luck !

Great.. Give it some time and than you can follow up after 7-10 days for an update. The best solution would be to call up client after a week and directly negotiate regarding the domain. I am assuming that client already inquired about the price so we can assume that he has slight interest in the same.