Org : The trustworthy extension! Where is it going?

Labeled as debate in Domain Extensions, started by Heisenberg.d, May 13, 2021


  1. Heisenberg.d

    Heisenberg.d Established Member

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    Org domains are here for a long time and one of the most registered extensions worldwide, how do you speculate on the future of the org domain? How big do you invest in them?

    From my limited personal experience, I see a fair amount of interest by end customers in this extension. Especially recently established ventures ( If .com is unavailable) taking interest despite having a profitable business.

    I believe this is because of the level of trust associated with the extension ( 2nd to .com). As more and more extensions are getting into the game, trustworthy extensions are going to win in big time, and .org is my best bet. what do you think?

    Here is my avg pricing valuation of different extensions:

    SomeDomain.Com ( $$$$$ )
    SomeDomian.Net (late $$$)
    SomeDomain.Org ( 1500-5000 )
    SomeDomain.Co (Mid $$$) ($$$$)

    I do not know about other extensions since I have no experience with them.

    You guys let me know what you think? Do let me know your own valuation of different extensions.
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. henrypcyeung

    henrypcyeung Established Member

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    .Org is mainly used for non-profit websites, while other extensions are not.

    My portfolio currently has only 1 .org domain, which can be best used by a research/lab institute.
  3. bmugford

    bmugford PRO VIP ICA Member ★★★★★★★★★★

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    .ORG is far and away the second best performing extension in my portfolio behind .COM. I have made multiple (5) figure sales to non-profits, organizations, companies, etc.

    In my opinion usually only .COM, .ORG, and a popular ccTLD are the first choices of end users. Most of the other options are for when those are not available.

    Last edited: May 13, 2021
  4. NickB

    NickB it's a mystery VIP

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    I personally think you have more chance of getting good/decent .org domains at good prices than the majority of .coms in the aftermarket

    If you do your research there are bargains to be found for mid/high xxx - low x,xxx end user sales which can help with your bottom line.....and there are some gems that can be held for high 4 or low 5 figures with little or no competition in the drops - just need some patience and be willing to do a little legwork
  5. DrJacoby

    DrJacoby Established Member

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    What type of .org domains have you had the most success with? One-word, two-words, made-up brandables, numeric?
  6. bmugford

    bmugford PRO VIP ICA Member ★★★★★★★★★★

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    Here is a sampling of some I have sold for good prices -


    and many others...
    Last edited: May 13, 2021
  7. Samer

    Samer Top Contributor VIP

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    It stays in non-profit hands.

    No Ethos for profit capital.

    .Org’s future, has never been brighter, IMO.
    Last edited: May 13, 2021
  8. Jeff_Libert

    Jeff_Libert Established Member ★★★★★★★★★★

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    When I acquired various .Org domains, years ago, I always FIRST thought of their development potential . . meaning "Some day I'd like to / I hope to develop this domain . . ". Unfortunately, life sometimes gets in the way of the best plans. :( :-/ . . so . . I have an interesting domain portfolio . . and there's only so many hours in the day . . and there's bills to pay . . so I've sold a few .Org domains along the way.

    I've never been eager to sell but I've accepted some decent offers, from entities / executives that saw a domain's "value in use" = the domain's inherent messaging value (typically one word industry defining domains, all generics, no trademarks, etc). Like many others I don't report my domain sales. Whatever ego I have in the domain world it's tempered by the realities of business, specifically self-employment, which is largely about managing cash flow. I've been self-employed (professionally and in the WebDev / domain spaces) for 30+ years. It takes a certain skill set to make that happen.

    So . . my $.02 . .

    1) Don't count on getting rich on 2 word .Org domains, even if they're laden with valuable keywords. There are often multiple domain reg' options in the 2 word realm . . but only one, one word industry defining domain-word option. Still, there's some interesting two word versions in certain instances. The required skill is identifying what separates desirable from junk. That's a lesson for another day.

    2) I don't view .Org domains with the same mind that I view .Com domains. It's not simply "investment thinking". It's development thinking, i.e., can I add value to the domain . . can I improve my cash flow . . and not do anything that will impair the domain's value to potential suitors who believe they can domain more with the Web-address. My acquisition outlook has always been "industry defining" thinking, preferably one-word industry defining domains - such as packaging as an industry, manufacturing as an industry, tourism, trade, investing, export, etc. Such domains are not easy to come by today . . but . . if you do your homework . . and are patient . . and . .

    3) When it comes to selling take a look at the $$$$$$$ being spent by industry Orgs and NPOs on marketing, brand development and messaging . . and top level salaries in the C-suite of such industry's orgs. Some spend million$ on marketing / building their presence. Just because an entity holds itself out as a non-profit that does not mean it cannot afford a domain that will save that entity $$$$$$$ on future branding / messaging / identity costs. In many instances, especially as the world continues its move to all digital / all the time, the right domain-identity will pay for itself, over and over.

    4) IF you are planning to play in this space you will do yourself a favor to look at pricing in the aftermarket. Markets are not always efficient when it comes to pricing . . and there are times . . and "times in the market" . . when there are buying opportunities . . if you are holding cash in reserve for such moments, when others are selling. This will require the ability to sift through MANY domains QUICKLY with a FOCUS on "commercial grade" domains.

    Like most things in the domain world it's most often wiser / smarter / the better move to acquire one really good domain - for $1,000+ - than 100 newly reg'ed "lottery ticket" domains for $1,000+. Once you spend your $1000.+ for that one domain you will only need to pay 1 annual renewal fee. The other approach - buying 100+ marginal domains - will cost you that same $1000+ each and every year . . and that is why SO many who have played or have recently started playing in the domaining space fail. So, if you only have $100 or $200 or whatever to spend . . buy the very best .Org or .Com you can find.

    FWIW, many of the bigger ticket domain sales are not reported . . so don't think the reported sales set the market. Also, don't rely on domain appraisal tools for anything other than baseline thinking. Those appraisal tools rely, heavily, on reported sales data. You got that? ;)

    In summary, save up your money and then pick one or two .Org domains, preferably ones that are mis-priced in the aftermarket, preferably ones that are industry defining, and that you wouldn't mind or would enjoy developing . . while remaining open to suitors.

    Finally, it's better to be smart than lucky . . but I'll never be off-put by a bit of luck. ;)
    Last edited: May 14, 2021
  9. NickB

    NickB it's a mystery VIP

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    That's a cracking breakdown 👌
  10. Jurgen Wolf

    Jurgen Wolf Top Contributor VIP ★★★★★★★★★★

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  11. PJ_Simeon

    PJ_Simeon Established Member

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    Interesting stuff about the extensions. I am also on the lookout for turstworthy ones.
  12. redemo

    redemo Established Member

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    On this side of the Atlantic the best way to invest in .org is to add .uk on the end.

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