It gets 21.7K searches a month according to Keywords Everywhere. I bet KWTools would give yet another figure, but I don't know becuase they will not let me do my 5 free daily searches anymore and I don't think they are worth $40/mo lol
Not sure who to believe on these stats anymore. All these "authorities" have vastly different figures.
Price accordingly. Strong keywords are strong keywords, it's just not in king.