Any business start-up can be difficult but the online business start-up is more so. Both business owners have the same problems of financing, product selection and marketing. However, the brick and mortar business owner has one major advantage over the online business start-up. The conventional business owner can see their potential customers. Their potential customers walk by the windows every day. They may even walk into the store and ask questions. With an online business, other than some hard to decipher website statistics, the only time you know you have a potential customer is when they contact you or order from you. This creates many sleepless nights.
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