The other day I was scanning some social media posts and came across one talking about an expert/guru they hired to perform a few development and content tasks for them. After the project was completed and handed over, the buyer/investor unknowing promoted someone elses embedded affiliate links/programs. 50% of their project was done with the buyers/Investors links and the other 50% was meticulously injected with the expert/guru’s links.
Reading the post on social media, it reminded me about a very short conversation I had with Mike Cyger (Owner of DomainSherpa) at NamesCon back in Jan. 2017 in Las Vegas, I recall him asking me what I would advise a new domain investor looking to develop their first online business. My answer was very short and lacked any real context (I advised them to research and do it themselves at first). Without context, the assumed answer could go various different ways. Mike and I agreed to speak more about my answer later, as we were both booked up for the next couple months.
It’s imperative that start-up businesses do their due diligence and research every aspect of their business from (but not limited to); Target demographics, marketing and sales strategies, brand identity, public relations, interactive features they need, services and products they will offer, a basic idea of what they want their web presence to look like, domain investment costs, hosting costs, development options, tax requirements, legal requirements, etc.
Read MoreWhile I can agree with some consultants; that new business owners can easily spread themselves too thin, which negatively effects production, it’s critical that a business owner knows what each department is doing for their business (At least a basic concept). Again, I have to ask; How on earth can a business be successful if the owner doesn’t at least understand the basics of how their own business works? Blind faith?..