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information Onecloud.com - who could the prospective buyers be?

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The domain onecloud.com is up for sale – and the upcoming battle for its signature could attract a seven-dollar sum.

That is the verdict of Andrew Miller, president at ATM Holdings. Miller is helping conduct the transaction having been contacted by an individual seller. The seller, who has owned the domain since the early 1990s and has worked as a senior technology executive, ‘had a very hard time deciding whether to let it go’, according to Miller, but relented after consultations and agreeing that the time was right.

“This is the most valid time I’ve seen because it’s private equity firms, venture firms… as soon as they raise a round of $20-$30 million, they go out and buy their category domain, or their exact match domain,” Miller told CloudTech. “I started to realise that in this space there are so many emerging companies, not only in the US but globally, and it’s a pretty powerful story.”

For dotcom domains, as Miller put it, there is “only one kick at the can”. With regard to the cloud industry, the battles for the best real estate were concluded the better part of a decade ago – or so many thought. Type in cloudcomputing.com, for instance, and you are taken to a Dell Technologies page. Dell had previously bought the domain before trying – and failing – to trademark the term ‘cloud computing’ in 2008.

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