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Nomulus

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Google just announced Nomulus, its back-end registry platform to host new gTLDs.

With this announcement, it becomes possible for Entrepreneurs and future .BRAND new gTLD applicants "with a little knowledge" to sub-contract the back-end registry aspect of launching a new gTLD to Google.

Enormous added valut that I see here:
  1. For generic applications, it is the direct connection to selling new domain names through Google Registrar;
  2. For .BRAND new gTLD applicants, it is the possibility to have the entire thing hosted and invoiced with Google (but the ICANN things).
Which other added value do you see in Nomulus?
 
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