.mobi Nielsen Launches Mobile Measurement Services

[domainitrix]

NIELSEN LAUNCHES NEW INTERNET AND MOBILE MEASUREMENT SERVICES

New York--October 15, 2007--The Nielsen Company today announced that it has launched two new Internet and mobile measurement service--Nielsen Online and Nielsen Mobile--that build on the company's leadership positions in both sectors and further enable it to provide clients with an integrated, comprehensive suite of measurement capabilities.

http://www.telephia.com/html/NielsenMobileRebrand.html

 

[Pred]

is mobi mentioned?

didnt see it in article

 

[quasar1138]

Great Info....Thanks domainitrix.

 

[domainitrix]

is mobi mentioned?

didnt see it in article

No. But I thought it is mobile related. It is Nielsen's latest Acquisition ( Telephia.com) world's largest provider of syndicated consumer research to the Telecom. They will track the bahavior of the mobile consumer. It will affect how things are going to get monetized on mobile web; The Adverstisers, agencies, content aggregators..,the 'food chain' IMHO

As is ,last month, google announced that they will partner with Nielsen to get Online TV viewing behavior & demographic data to use on Google TV Ads and advertising program more here..,

http://www.google.com/intl/en/press/pressrel/20071024_tv.html

And it seems to be a start of a long realtionship between Google and
Nielsen.