Barely speaking,I'm defeated by myself, let's say, carbare.com and carinsurance.com both live the same life from inside website, and.... During people's search in google search engine type in "car insurance", then it showing both the websites one above the other, and people would observe the intension of both websites being nearly as wanting to give a better customer satisfaction, by giving a domain name related to car insurance being real quick and carbare being barack Obama's speech.............
When it's like type in traffic is looking for a warm welcome for "car insurance", of course they would expect a website with direct name in domain form, and carbare.com being any near would sound same thing as because carinsurance.com is already working hard for people's car's, from inside carebare.com is also using morden wp to give the same 21 st century feeling......... "Content is going to be the most important, but your relevant links will provide a strength metric for them.โ