Not posting to rile anyone...it's just for information purposes.
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Both Stringer (Sony) and Zucker (NBC) want to sell content to mobile users, but they have very different opinions on how effective they’ll be.
Zucker lamented the currently fragmented U.S. market, but seems optimistic that they’ll be able to move their merchandise effectively in the future (particularly short form video). He also said revenue splits need to change dramatically - today content creators are offered only 10% of revenue from sales, with the vast majority going to the carrier. Competition and openness will change this, he said.
Stringer was less optimistic, noting, for example, that Chinese customers don’t buy content, just blank CDs. “It won’t be easy to hang onto the price of content” he said, adding a quip: “When you defend the status quo when the quo has lost its status, you’re in trouble.” Stringer is highly charismatic and entertaining, but his distress came through clearly. At one point when someone asked him when new Sony OLED screen technology would come to mobile devices at a reasonable price point, he noted the high cost of production and joked “making a profit on consumer electronic devices is one of our goals.”
http://www.techcrunch.com/2008/01/25/super-panel-at-davos-the-future-of-mobile-technology/
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Both Stringer (Sony) and Zucker (NBC) want to sell content to mobile users, but they have very different opinions on how effective they’ll be.
Zucker lamented the currently fragmented U.S. market, but seems optimistic that they’ll be able to move their merchandise effectively in the future (particularly short form video). He also said revenue splits need to change dramatically - today content creators are offered only 10% of revenue from sales, with the vast majority going to the carrier. Competition and openness will change this, he said.
Stringer was less optimistic, noting, for example, that Chinese customers don’t buy content, just blank CDs. “It won’t be easy to hang onto the price of content” he said, adding a quip: “When you defend the status quo when the quo has lost its status, you’re in trouble.” Stringer is highly charismatic and entertaining, but his distress came through clearly. At one point when someone asked him when new Sony OLED screen technology would come to mobile devices at a reasonable price point, he noted the high cost of production and joked “making a profit on consumer electronic devices is one of our goals.”
http://www.techcrunch.com/2008/01/25/super-panel-at-davos-the-future-of-mobile-technology/
