.tv Navigational Search - Interesting numbers

[ThreeD]

I found a great article by Eli Goodman over at SEW and it shows what direction we're heading.

A navigational search is defined as any search phrase that doubles as a website address (think anything containing the suffix .com, .net, .org, etc). The scenario mapped out above represents an ongoing SEM and SEO issue for all website owners.

How often are searchers searching not only for your brand name, but your actual web address? Should you bid on it (given that you will already be the top organic listing)? Is it worth the money? Are your competitors bidding on your address? Do searchers actually do this? Let's look at the data.

About 12.5 billion searches were performed in July on the Big 5 search engines (Google, Yahoo, Bing, Ask, AOL Search) in the United States. Of those, approximately 1.9 billion were navigational in nature, or more than 15 percent of all searches in a given month.

Of the 1.9 billion navigational searches, 83 percent were with the ".com" suffix. No major surprises here, but the notable fact is that the ".com" percentage is decreasing year over year, down from 85 percent in July 2009. As the global Internet keeps expanding and ICANN continually revamps their domain registration rules, we're seeing large increases in search activity for the less popular web address suffixes.

The fact is that the ".com" web address search marketplace is a bit saturated, but the alternative suffixes are growing at decent, if not fantastic rates. Since last July, ".edu" is up more than 80 percent; ".org" is up 12 percent; .....even ".tv" is up almost 85 percent.

Looks like the trend is continuing and other TLD's are on the rise, including .TV. The awareness is definitely growing

Check out the full story!

 

[freedom30]

.....even ".tv" is up almost 85 percent.

Looks like the trend is continuing and other TLD's are on the rise, including .TV. The awareness is definitely growing

Check out the full story!

What the...?