Seriously though, it looked kind of staged until they seem to beat the hell out of the guy at the end. That looked sort of real...familiar too...Officer Stadanko
I think they wanted to use the video that the second guy was filming to edit a commercial together (maybe with footage from this video?) The problem seems to be that they didn't inform security and others who were involved in the photoshoot. It looks like they took the vid cam from the guy who was filming it. I wonder if they gave it back?
It may seem lame, but here we are talking about it, and it is still making the rounds on the internet. I sure as hell would like to see the commercial if it ever makes it to tv.