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NamePros reported outbound sales of 2018 analysis

Labeled as analysis in Domain Buying and Selling Discussion started by Trent1000, Jan 3, 2019.

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  1. Trent1000

    Trent1000 Active Member VIP

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    I’ve always wanted to see the report completed sales thread’s statistics the way namebio provides their sales reports. But making such statistics even from a single year would require a lot of administrative working hours in front of the PC. Even if you are a time billionaire, you would probably go crazy from the monotony after a few days of work.

    So I decided to just focus on outbound sales alone, since that is where my main focus goes these days. I thought the most relevant information would obviously be reports in 2018 and 2017, although I concluded that the data from 2018 alone will be well enough work to do, so I just skipped 2017.

    So without further ado here are the statistics of 2018 reported outbound sales from namePros:

    disclaimer:
    - reports without acquisition price has been ignored.
    - reports without acquisition price but using the word ”handregistered” are all marked with the purchase price of $10 in my calculations
    - reports hasn’t been fact checked, meaning we shoudn’t assume that all of these sales reports are 100% legitimate. I’ve certainly noticed strange patterns in a few cases. So treat them with a grain of salt.

    - Even though some people don't mind getting their names indexed, most of us don't want that, so please don't type names in the thread without using some sort of distortion: use / . * - in between characthers.

    Between 01.01.2018 and 31.12.2018 there were 201 outbound sales reports in the Report Completed Sales thread, that matched my criteria:
    Total sales value: $149,670
    Total investment: $13,663
    Total profit: $135,007

    Again these are approximate calculations, and obviously these sales reports are just a small portion of total outbound sales in 2018 that hasn’t even reported at all.

    But certainly enough data to draw some conclusions.


    Transactions handled by:
    Out of 201 sales, 153 transactions has remained unknown, or handled by the sellers themselves (76%) . Meaning they never used any third party sales platforms for the domain to ”push” or transfer, but assisted the buyers themselves.

    48 transactions involved third party platforms, where Undeveloped.com is by far the leading platform. As we can see below, 28 transactions (14%) has been redirected to Undeveloped.com.

    platforms v3.png

    platforms v2.png


    Domain types:

    1. GEO Exact Match Domains: 91/201(45.3 %)
    - GEO + KW: 73/91 (81%)
    - KW + GEO: 18/91 (19%)


    2.
    Exact Match Domains (non geo EMD): 65/201 (32.3%)
    3. Brandables (madeup, keyword): 27/201 (13.4%)
    4.
    1 word gtlds (.com, .co, .net, .org): 6/201 (3%)

    5. 1 word ngTLDs: 6/201 (3%)
    - 1x .social, .finance, .agency, .pro, .rentals, .blog

    6. 3L acronyms: 3/201 (1.5%)

    7. 1 word ccTLDs: 2/201 (1%)
    8.
    person names: 1/201 (0.5%)

    domain types.png


    This proves that even though we are living in the age of brandable domain names, exact match domains are still relevant. Especially GEO EMDs.

    Sales prices:

    Number of sales.png

    1. $200
    2. $250
    3. $150
    4. $100, $299, $350
    5. $500

    1. $50 - $399 ($xx & low $xxx): 139/201 - (69.1%)
    2. $400 - $650 (mid $xxx): 29/201 - (14.4%)
    3. $1000 - $3500 (low $xxxx): 20/201 - (9.9%)
    4. $650 - $999 (high $xxx): 6/201 - (2,9%)
    5. $3500 - $6500 (mid $xxxx): 3/201 - (1.5%)
    6. $6500 - $10,000 (high $xxxx): 3/201 - (1.5%)
    7. low five figures: 1/201 - (0.49%)

    Most of the three figure price range consists of GEO EMDs & EMDs. But what's more interesting is that most of the four figure sales are consists of brandables. So even though brandables might not be as easy to sell as EMDs, they can certainly bring in more profit.

    Price in email:

    Out of the total 201 sales reports, only 16 mentioned whether initial price was mentioned in the email or not:

    Yes: 9/16
    No: 7/16


    Negotiated Discounts:

    discount percentages.png

    People are giving large percentage discounts on names. No wonder, 78% of names are handregistered, so there is plenty of room for negotiation.

    Purchase Venues:

    venues.png

    TOP 10 ROI:

    top 10 roi data2.png

    top 10 roi.png


    I attached the excel sheet I worked from, there is a lot more data in it. Feel free to modify it, combine more variables, etc... If you find something I missed feel free to share with us.

    Those of you who doesn't use excel, I attached the entire list in a PNG as well

    list.png
    (open then click open in new window, then click on the zoom symbol, and then you can see it in full resolution. Or save as, open)

    So again:
    - Even though some people don't mind getting their names indexed, most of us don't want that, so please don't type names in the thread without using some sort of distortion: use / . * - in between characthers. Thanks



     

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    Last edited: Jan 3, 2019
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Dave

    Dave Top Member VIP ★★★★★★★★★★

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  3. hui2000

    hui2000 Established Member

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  4. Furquah

    Furquah Skipper VIP

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    Awesome work @Trent1000 but sorry I too lazy to do outbound.
     
  5. Internet.Domains

    Internet.Domains Active Member VIP

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    Oh my! There's a lot of information packed in there! Thank you!
     
  6. satyadeep singh

    satyadeep singh Established Member

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    nice work can you tell what kind of keyword sells most.
    "GEO Exact Match Domains" can you give the example what kind of domain and most of price range $200 to $500.
     
    Last edited: Jan 3, 2019
  7. Hardheolar

    Hardheolar Established Member

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  8. D Haynes

    D Haynes Active Member VIP

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    vinothayyavu Established Member

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    Aounking Established Member

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  11. 1Darko

    1Darko Active Member VIP

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    @Trent1000
    Thank you for this great summary! (y)
    Wish you all the best in 2019!
     
  12. ollybod

    ollybod Established Member

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    This is wholesome, great work @Trent1000. Thanks buddy.
    Do you mind a bottle of beer😀😀😀😀😀
     
  13. AYORich

    AYORich Established Member

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  14. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP

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    Very valuable analysis @Trent1000 and clearly presented. I know how much work this takes so thank you on behalf of us all. I have done and am doing WIP an analysis on a smaller chunk (just over month each) of data (although not restricted to outbound). I was surprised at how many sales were from handreg so nice to see consistent findings here with 78% of the 201 outbound sales handreg. Thanks again!
    Bob
     
  15. Satyajit Adhikary

    Satyajit Adhikary SatyajitAdhikary.com Gold Account VIP

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    Thanks for your time and energy..!!
     
  16. Trent1000

    Trent1000 Active Member VIP

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    Thanks Bob, I appreciate the kind words. I'm a follower of your work, which is no secret, has inspired me to start this project amongst other reasons. So thank you for doing the great work that you do.
     
  17. frank-germany

    frank-germany F1lter.com xpired domain search engine Gold Account VIP

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    what I miss is a weight by sales prize

    if GEO EMS are sold most
    I expect them to sell xxx

    so a percentage of what sold
    based on a price range

    is whats missing

    sorry ...
     
  18. Trent1000

    Trent1000 Active Member VIP

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    Fair enough, I'll look into that
     
  19. xynames

    xynames XYNames.com PRO VIP

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    There is no way to know what sales at NameBio were from outbound, looking at NB alone. So I guess I’m missing that portion of your research that indicates how you knew these sales were all from outbound.


    Ah okay I looked again. NamePros not namebio. I never even look at that thread since I don’t report my sales at NamePros.
     
    Last edited: Jan 3, 2019
  20. domains21

    domains21 Established Member

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    *brainfart* need more coffee :xf.confused: :coffee::coffee::coffee: :facepalm:
     
    Last edited: Jan 3, 2019
  21. Trent1000

    Trent1000 Active Member VIP

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    Sure, I've simply went through the report completed sales thread, from 01 January 2018, one by one and picked up those that clearly stated that the sale was done through outbound marketing. Again I couldn't go after each one of them to confirm whether the sale was legit or not, but we can assume that a large % of the list is probably indeed legitimate.
     
  22. okmachan

    okmachan Established Member

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    Great work. Thanks.
     
  23. Trent1000

    Trent1000 Active Member VIP

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    Would like to add these as well. The top 3 domain type's price ranges.


    geo emd ranges.png
    emd ranges.png
    brandable ranges.png

    @frank-germany not sure if this is what you meant
     
  24. frank-germany

    frank-germany F1lter.com xpired domain search engine Gold Account VIP

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    that's the idea
    thanks
     
  25. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes Gold Account VIP

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    Excellent!

    Thanks a lot for all this (very interesting) data.
     

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