Harvard Business
Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors.
But no matter how thorough you may be, if your research is biased toward your home market, you’re likely to run into challenges when you expand internationally. What can marketers do to set a brand up for global success from the start?
read more (her)
Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors.
But no matter how thorough you may be, if your research is biased toward your home market, you’re likely to run into challenges when you expand internationally. What can marketers do to set a brand up for global success from the start?
read more (her)
