Moz, Inc., the leader in search engine optimization technology, today announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s strength and ranking potential. The newest iteration, Page Authority 2.0, will launch on September 30, 2020, incorporating new factors like Spam Score and link quality pattern identification.
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