advice The truth about whether or not Domain Authority (DA) helps SERPs rankings to get more organic traffic

[News]

Domain Authority by Moz is calculated using dozens of factors, including the number of linking root domains and the total number of links. The score itself is displayed on a 100-point scale.

Many articles discussing Domain Authority refer to it as a search engine ranking score and suggest it is a good predictor of how well a website will perform in SERPs for targeted keyword phrases.

Moz’s website says its Domain Authority score does not impact Google search results.

Domain Authority (DA) by Moz is similar to Domain Rank (DR) by Ahrefs, the Semrush Authority Score, and Flow Metric Scores by Majestic. They are all authority metrics calculated by third-party tools that have no actual effect on search engine rankings...

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[Hypersot]

@ Whoever downvoted the article,
can you please share why?

Thanks

 

[NickB]

@ Whoever downvoted the article,
can you please share why?

Thanks

Find it hilarious - you read that article and Google explicitly says DA is not a ranking factor and someone downvoted it......

Some people can't face or deal with reality it seems....