How can you use these domains? An expired domain is a great property to do many interesting things. Before proceeding further, and learning how to buy an expired domain and what to see while buying, we will learn how can we use them 1. 301 Redirect 301 redirect is an easy way to pass all link juice to a new website or a blog. Let's say, you bought a domain name which is having backlinks from TechCrunch, Mashable, Forbes, HBC or any other big websites Building an authority site on that domain I have personally done this in the past. We bought an education niche domain and added around 100+ articles on that blog. Private Blog Network (PBN) This is another sneaky method to trick Google. SEO experts build their own blogs to link back to their money websites. i.e a private blog network of their own.