Most cost effective way to drive traffic to my site

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AttitudeFactory

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I have a product that will appeal to the majority.
I want to find the most cost effective way to drive traffic to the site.
What is the best way, I don't mind spending money as long as I see a return.

Of course, I will use all free resources available as well.

Thanks in advance for any and all advice.


It's a coupon web site, created for local businesses, but of course we have national customers as well, so it is for any and everyone to use.
www.CouponsSaveCash.com
 
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Since you have a brand new domain with zero to few pages indexed in Yahoo and Google your best bet to get traffic started if you have the cash is to start a PPC campaign. If you go the ppc route take the time to do good extensive keyword research for maximum results.

You could also purchase paid links (recommend using nofollow to avoid possibly penalization) which might help.

A "free" idea is the use of social media sites like Digg.com, del.icio.us, etc. Create some good unique authoritative content aka "link bait" and submit it to the sites above. If the content is good and unique then backlinks will develop naturally.
 
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Targeted article marketing would help and it's free.

You also need to add unique content to this site in order to develop long term search engine traffic. In it's present state, Google will view your site as a "thin affiliate site"
 
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Offer the product to a blogger for free in return for a review. If you target the blog properly you should end up with quite a few hits (if it really is a good product).

Also, give one away in a contest. Then list it with all of the major contest sites and you'll get traffic.
 
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make a video that is related to it that appeals to people and put it on all the major video sites like youtube veoh etc. with a link flashing across the screen or in the video details section.
 
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If you go the youtube route throw the url into the description area as well.
 
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Try ezine solo ads. You just have to do some rsearch and find
the right ezines that would have subscribers interested in
your website and offer.

You can easily place an ad for around $100 and get a thousands
of targeted hits to your website instantly in a few days.

Just make sure that whatever form of paid ads you place weather
it be PPC or solo ads that you track your links and know which
ones are converting for you so you don't rerun ads that are a loss.
 
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I would say PPC, both adwords as well as yahoo. See my sig for $25 free for yahoo.
 
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Hmmmm

I think for quick results do some social bookmarking but for long term generic traffic original content attracts the search engines

John
 
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Submission in high PR directories helps a lot
 
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use social bookmarking, post your url in your profile on social networking sites, submit original articles, use the forum sig.
AttitudeFactory said:
I have a product that will appeal to the majority.
I want to find the most cost effective way to drive traffic to the site.
What is the best way, I don't mind spending money as long as I see a return.

Of course, I will use all free resources available as well.

Thanks in advance for any and all advice.


It's a coupon web site, created for local businesses, but of course we have national customers as well, so it is for any and everyone to use.
www.CouponsSaveCash.com
 
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Some more ways to draw traffic to it is by the following: (some do help in SEO)

Directory Submissions - targeted links at high PR directories
Blog and Forum participation - to high PR and frequently crawled sites
Social Bookmarking
Press Releases
Classified Ads
Article Marketing - submit to high PR directories, could also serve as link baits
Link Exchange - with relevant and authority sites
Link Baits - for organic linking
Etc. etc.
 
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