**Appraisal**
I'll appraise one domain name if there is a list of my choosing. If you would like more PM me and I wouldn’t mind doing appraisals of this quality for $NP. I only have so much free time you know =).
Appraising:
moron.com
I'll appraise using the
RVER (
Research,
Value,
Estimate,
Recommendation) Method
Please feel free to use this method when appraising others, if you copy my outline please give me credit by letting people know to visit DNfinder.net or
StateExams.Org. Thanks!
---- Research ----
- Domain Availability - (Using http://domainsite.com)
Domain Availability shows your potential selling power of the domain. If the domain is so popular that people would register even TLD's of lower value, then that shows strong selling power should you decide to sell it on the name alone.
Because .COM, .NET and .ORG are the most common TLD’s they are expected to be registered if you have a good name in this field of reselling. Therefore I value names +$2.50 (half of standard $5 reg fee) for every name registered past the initial main three. The value is half of REG fee to be safe and not over estimate on the appraisal as far as value is concerned in this sector.
Below is your Availability Report...
moron.com: Taken
moron.net: Taken
moron.org: Taken
moron.eu: Taken
moron.in: Available
moron.biz: Taken
moron.info: Taken
moron.us: Taken
moron.ws: Taken
moron.bz: Available
moron.cc: Taken
moron.tv: Taken
moron.us.com: Available
moron.eu.com: Available
moron.web.com: Available
moron.ag: Available
moron.sc: Available
moron.la: Available
moron.hn: Available
moron.cn: Available
moron.am: Available
moron.fm: Available
moron.ac: Available
moron.io: Available
moron.sh: Available
That totals at +$15 of domain availability value ~
- KeyWord Selector Tool - (Using http://inventory.overture.com/d/searchinventory/suggestion/)
The KeyWord Selector Tool is an awesome utility found at the site listed above for seeing everyday use of keywords or terms. If your term(s) has an everyday use of more then 1,000 searches that will usually raise the value of your name to most people IMHO. I usually grade keywords +$2.50 every 5000 searches done that month for it. The ratio of $2.50 cents every 5000 searches is 0.0005. If you have two keywords, the value is $1.25 for every 5000 searches on those keywords alone. The ratio in this case is 0.00025.
4563 moron +$2.28 ~
- Relevance of Terms(s) [If multiple keyWords, or 3-4 LETTER based] -
If your domain name had multiple keywords this section is the research done to see the different potential meanings your domain name could have and the value IMHO I think would be the best way to sell it on versus others.
Your domain name has to be given something that we give relevence for when comparing later against domain comparables to do a correct analysis. I'll list the different possible options below.
Looking up 'Moron' in the thesaurus gives these possible words as options to use other then 'Moron'.
One deficient in judgment and good sense: ass, fool, idiot, imbecile, jackass, mooncalf, nincompoop, ninny, nitwit, simple, simpleton, softhead, tomfool. Informal dope, gander, goose. Slang cretin, ding-dong, dip, goof, jerk, nerd, schmo, schmuck, turkey.
Source:
http://www.answers.com/topic/moron
So when comparing your name with decent comparables we can use any of those words above. Personally I think your name is the better of all the options you could choose, besides maybe 'fool' and 'ass'.
- Google Searches (http://google.com) -
Google Searches shows the use of the word in everyday language and how likely someone is to see the word therefore and consider your name for sale or for personal use. Google searches of multiple terms are done using quotes now to accurately see exact uses of the phrase and just the two terms together.
I've noticed that registered TLD's start to pop up when the google market reaches about 300,000, watch try it yourself! For this reason I place reg value of roughly $2.50 (half reg fee value) at every 300,000 occurrences of the keyword, for a ratio of .0000083333
Results 1 - 10 of about 19,700,000 for "moron" [definition]. (0.38 seconds)
All I've got to say is WoW. Lets see what the values to...
+$164.17
Very nice!
- Sites Found Using the Name (Terms) -
The purpose of this section is to examine sites that use your name. If there are sites already using your name with TLD's of higher or lesser value then yours, your name has good potential selling power to those companies.
http://www.presidentmoron.com/ +$5 (relevent to your purposes)
http://www.moron.nl/ +$1.00 (not relevent using name though)
http://www.justmorons.com/ +$2.50 (somewhat relevent to your purpose)
http://www.googleityoumoron.com/ +$5 (very relevent)
http://planetmoron.typepad.com/ +$5 (very relevent)
http://www.toastformorons.com/ +$1
these were all relevent sites found from google, there is probably more, but I only count the first 3 pages.
+$19.50 ~ value
– Sales Comparables –
This is new to my appraisal method, but you can use similar domain name sales in estimating the range dollar value of your domain. To a reseller, looking at possible comparable sales of names that are similar can mean a lot to there decision in buying the name on the extra speculative value. This section determines your possible range value, for example,$200+ LOW $XXX or $200 + High $XXX etc…
Low $XXX, is $300 under, Mid $XXX is under $600 but higher then $300, high $XXX is above $600 but under $1000. Same pattern for $XXXX etc.
All the above tells you is; if you hold onto it long enough you have a chance to sell for higher then its real domain value (which I based from the other factors in this appraisal). So the question is, is there a way to predict the time it might take to sell a domain for those extra figures? After all any domain might sell for one million dollars if you waited five hundred years! To do this I try (and you should too), to find as many similar comparable domain sales as possible and find the value they sold at and how long they were on the market for when they sold for this price. Finding about 6 good domain names IMHO will be a good indicator of the time it might take you to sell your domain name for the extra speculative value.
Before you start looking though, it should be clarified what exactly counts as a sales comparable. The best way to do this is point out the key things about your name. Here is a list of some of the important things I’ve noticed that give value to domain names.
Basic Common Features…
- How many characters long are the comparables domains?
- How many keywords do the comparable domains contain?
- If using keywords, does the keyword(s) of the comparable domains contain at least one similar keyword to the domain you’re comparing it against?
Next Most Common Features…
- What kind of overture and google-market did the comparable domains names have?
- How many other TLD’s were registered on the comparable domains?
Once you find some sales comparables that match exactly in basic common features (with the exception of character length for plural versions of names) and then get then filter the list down to the ones that match (the most closest) in the Next Most Common Features (it doesn’t have to be exact, just as close as you can get), and get six of these. After doing this I feel you have a good measure of similar domains for evaluative purposes.
Being a Real Estate Agent myself, when I want to value real property I go through a similar process of finding similar sales and things in common between the properties. Domains should be no different; they are just online real property.
Now once you find decent domains for evaluating correctly, the hard part is getting the information on those domains and finding the time at which they were listed and the time at which the sold. Next most important is how much it sold for. Usually people are quick to jump the gun and just look for the how much it sold for, but IMHO this is a big mistake and will cost you many wasted dollars. IMHO, the most important thing is looking at how long it took to sell the comparable domain names, as this will decide how long you should hold it and if it’s worth it to sell now or wait.
Now all you have to do is take the median of the time taken to sell and the median of the price it sold for to get a speculative range value and time that it will take to potentially sell your domain name for it’s maximum potential value.
Here is what I found for you…
- DNSALEPRICE.COM -
TheIdiot.net $688 Dec 05 Afternic ~ two words yes, but contains similar word
DumbAss.ca $1,050 Mar 06 Pool DNJournal ~not same extension uses similar concept, best I would find.
- SEDO -
Your search returned 64 matching domains when searching "moron"
not even one! had a single bid, so no good comparables here...
So I did a search for another similar word to yours 'Idiot'
Your search returned 167 matching domains:
famousidiot.com Make Offer 3 1 Please click here for more information!
idiotically.com 1,000 EUR 1 6 Please click here for more information!
I found two domains with bids on it, one in the $1000 range, the one with make offer's minimum bid was $60+$20 for the other 2 bids, so $80 in theory.
Not very many sales, and obviously not a domain that sells very well (not one sale with moron, very little sales with other words), so this says, although it's a dictionary word and sounds really cool and has end-user potential, there isn't that many end users to sell to. This means that your chances of finding an enduser in the $XXX,XXX range is extremely low IMHO, it may take many many many years before anything like that happens. In fact according to my search the fact that you even received low $XX,XXX offers is amazing and you should consider those IMHO.
Though, I'll see what afternic shows...
- AFTERNIC -
1 - 18 of 18 found, none sold (asking around $1000 average). If they were it would be in the DNsaleprice database when searching moron or idiot. You might consider searching the other thesaurus terms but I don't think they'll do much better if idiot and moron sell this badly.
-Developed Site Value Information-
This section is new to my appraisal method but important as well. Unlike sites that use your name, the value here is purely a way to try and find the value to the site in it’s developed state (if there is one). Now this method does not account for the value of the server it’s being hosted on or advertisements paid (and still being paid) to support it, since there is no way I can figure that out easily, so you should add in the value of the cost for you to host and what you’ve paid for already into this calculation when transferring the entire site over to someone else.
Well the first and most obvious thing anyone will be interested in as a reseller is what is its page rank and daily unique hits. Some sites are lucky and get unique hits without any advertising or development; sites such as 2-3 letter domains usually get good results with that, or one word dictionary words. The site I use to figure this out is, (
http://urltrends.com). Page rank 10,9 domains would be sites like google.com and microsoft.com, while good moderate names like dog.com are page rank 4,5,6. A higher page rank is what you’re looking for in deciding its value.
Though it should be noted that page rank can be deceiving to the value of a site. You should read this article …
(
http://www.clickz.com/experts/search/results/article.php/3518646),
So before buying sites based on page rank, you should make sure it’s truly worth your investment and to understand that real value comes from well placed advertising and unique clicks.
To truly understand Page-Rank and how it works visit this site, (
http://www.webworkshop.net/pagerank.html)
To save you some time though, here is the sum of it all,
“PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.” –quoted from the above link.
Below is some information that you may find useful if you want to raise the page rank value for your domain name…
(
http://www.entrepreneurs-journey.com/275/pagerank-explained/)
“Google created quite a storm when it launched its green PageRank bar. Webmasters became obsessed with methods to increase their PageRank and high PageRank sites started selling text links for hundreds of dollars. A link from a high PageRank page, from a PageRank 7, 8, 9 or 10, has been known to make lower PageRank pages increase a full number, even two if the incoming link is from a PageRank 10, and there is no doubt it is good for search engine rankings.” – quoted from above link
To save you the time of how much page rank value could potentially have on the sale of your site, here is a pricing guide I’ve made. I’ll include my sources below.
(Prices set at lowest possible figures I could find)
PageRank 0-: NEGATIVE value to your domain name considerably
PageRank 1-: $0, standard page rank
PageRank 2-: $9 +
PageRank 3-: $15 +
PageRank 4-: $25 +
PageRank 5-: $30 +
PageRank 6-: $45+
PageRank 7-: $80 +
PageRank 8-: $199 +
PageRank 9-: $2000 +
PageRank 10-: $3,000.00 +
::::Sources::::
http://www.clickz.com/experts/search/results/article.php/3518646
“Previously, on the PR scale he would buy a PR 6 link for $30-60 per month. At the higher end, he'd spend up to $2,000 for a PR 9.”
(Note that my research below from other sites seems to confirm this statement here, to add to the credibility of the site below)
http://www.text-link.us/page-rank-6-933-ctg.htm
(On the site above you can see the value of selling links to people from different sites with different page ranks. This shows the potential selling power of having a high page rank name, and how much at a minimum it might add to the value of your site. Again page rank is to be looked at with a grain of a salt and careful research. It’s only a guess as to the possible unique clicks that might arise from it if you’ve read the article on how page rank works it can be deceiving and manipulative. Despite this fact, many people still buy based on page rank and therefore it does have speculative value that can be quantified as I did above.)
The next factor to consider when giving a value here is the portability of the code and the time it takes to create a site of whatever value it was that you’ve created. Again I’m going to assume the worst and hire the cheapest programmer I could find to do quality work at $12 an hour from India. Assuming this, just calculate the time it would take to make the site in hours, by getting quotes from three different programmers and you’ll have an idea of the value of your site and the time and money it would take to replicate it. Though unfortunately I won’t be able to help you here to much here very accurately, but I can give my estimate of the time it might take to create that site and the minimum I might charge as a programmer myself to get something done assuming I lived in India or some other foreign country working for the lowest price possible. Therefore I will give a range value for that in the estimate.
Development Value
Now that you have an understanding of how I came to the values I’m about to present, here is what I discovered.
Site Value:$0 (you are undeveloped)
- TLD - (Top-Level Domain) Value
My assessment is based on my personal experience in selling domain names.
In general the TLD's below have more positive value then other TLD's. Most other TLD's IMHO have negative value to most general names.
.COM names +$3.00 or + 3% of total value
.NET names +$1.50 +1.5% of total value
.ORG names +$1.00 +1% of total value
.BIZ names +$.20 or +.20% of total value
.US names +$.10 or +.10% of total value
.CC names +$.5 or +.5% of total value
.INFO names +$.1 or +.1% of total value
Though the value of the TLD's is also dependent on the name and the use of the TLD with it.
In most cases however, the .COM, .NET and .ORG are the way to go for general purpose names.
(You own the .COM so best value here)
---- Value ----
Domain Availability Value - >+$15
Pricing Guide:
KeyWord Selector Value ->+$2.28
Pricing Guide:
Relevance of Terms Value ->*Approved relevent for idiot/moron related sites*
Pricing Guide:
Google Searches Value- >+$164.17
Pricing Guide:
Sites found using the name Value ->+$19.50
Pricing Guide:
Sales Comparable Range Value ->
RANGE MEDIAN:low $X,XXX
TIME MEDIAN TO SELL:1 month (at the low range)
Pricing Guide: I believe it would sell rather quickly in the low $X,XXX range as some of the sales comparables show since your name is better, but if you are trying to get low $XX,XXX or even more, know that it's possible but at what cost in time? It may be a long time again before you get offers larger. This is just my opinion from research I've seen, there could be other factors that could change it at any given time to keep into account, for example, playing to poltics with your name, may work to your advantage in selling to the democratic party =P, again that is only one buyer though, but it could be for a lot. If they refuse you'll have to drop back to this figure for money on your domain. Still low $X,XXX is very nice =).
Developed Site Value ->RANGE:$0-$0
Pricing Guide: (Read development info section above)
TLD Assessment Value ->+3% = +$6.02
Pricing Guide:
---- Estimated Value ----
Final Value:
$206 + low $X,XXX (1 month) +low $XX,XXX and beyond will be (years, possible many)
---- Recommendation----
My recommendation is ask yourself how long are you willing to wait, how badly do you need the money for yourself, selling normally, looks like it will yeild you low $X,XXX range, possible a little more to the mid $X,XXX range to be more realistic for error involved here, but since you already have received low $XX,XXX offers, I'd strongly consider those, because research shows you may not receive those again for a very long time. Your name does have huge potential to an end user if your willing to wait, I think you could make low $XX,XXX or low $XXX,XXX (as big of a range as that is), but it will take many years before you find a buyer unless you put a huge advertising campaign and spend lots of money behind your name to attact it to your potential buyers, as the name stands to an investor for resale, I saw low $X,XXX, for end users you have quite the range in $$ if you are willing to wait long enough.
Good luck with your domain name.
- Joe
-License-
You are allowed to use this appraisal to sell your domain name and I hope you do so. It's completely free of charge or problems! I do ask if your nice like me =), to let people know about StateExams.Org if they need information on passing state exams or know a state licensing business to help add there link for me or DNfinder.net for my domain finding software. Though it isn't required, would be much appreciated ^_^.